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Podcasting & Radio

Session 3: Podcasting Thursday 18 th March 2010. Podcasting & Radio. Helen Shaw. MD Athena Media. Athena Media launched Sept 2003 TV/Radio and online content creator Launched Podcasting Ireland 2006 Created first podcasting channels 02 Making Waves: weekly music

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Podcasting & Radio

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  1. Session 3: Podcasting Thursday 18th March 2010 Podcasting & Radio Helen Shaw MD Athena Media

  2. Athena Media launched Sept 2003 • TV/Radio and online content creator • Launched Podcasting Ireland 2006 • Created first podcasting channels • 02 Making Waves: weekly music • Vhi Health Club: health channel • Sponsorship business model • DRACE : research group 2004 • Digital Radio in Europe book 2010

  3. Challenges in 2005 • What’s podcasting? • Is it all about young people? • Its too techy! • It will never catch on, it’s a fad. • There’s no business model. • It will be the end of radio. • Biggest problem – broadband.

  4. Podcasting Ireland Channels • Over 300 episodes • Over 250,000 downloads per channel • Distributed via Podcasting Ireland • iTunes • All global podcasting portals • Via client websites • Now mix of both audio/video/web • Broadcast partner RTE Digital Radio

  5. Joyce’s Dublin : ‘The Dead’ • UCD Project / archives online • Accessible + multimedia • Microsite / podcasts / videos • Uses Vimeo for video • Metrics : 2,000 a month • Showcase multimedia project • Broadcast partner RTE Digital Radio • Edited package on RTE Radio 1

  6. Podcasting Users end 2009 • UK over 8 mil radio podcast users (RAJAR) • In US over 20% of net users (Edison: over 27 million users) • Top BBC podcast gets over 1.9 mil monthly downloads (Global News – World Service) • NPR use of video/social media (radio communities)

  7. Multimedia Planet Money

  8. Podcasting 2010 • Broadcast radio podcasts lead • Research shows it helps linear radio • More businesses using it • More newspapers using it • Less techy, easier to use • More mainstream, iphone apps • Significant awareness +use • Still weak business model

  9. Beyond Podcasts…. What's next?  Back to audio-blogging! Huffduffer AudioBoo Odiogo

  10. Athena Media podcasting tips • Less is more, short wins • Quality does matter • Distribute via social media • Easy to find, easy to use • Moby Dick. Be ubiquitous • Segmentation & syndication • Make it personal, interact • Use the full toolbox: multimedia

  11. Helen Shaw Athena Media 00 353 1 4885850 / 1 helen@athenamedia.ie www.athenamedia.ie www.podcastingireland.ie www.joycesdublin.ie www.drace.org Twitter: @athenamediaie @podcastingIre

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