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Below and Above the line Promotion

Below and Above the line Promotion. Above the line promotion. “The promotional activities carried out through mass media like TV; radio; newspaper; etc”. Mainly used to reach costumers, advertising creates general brand awareness. Below the line promotion.

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Below and Above the line Promotion

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  1. Below and Abovethe line Promotion

  2. Abovethe line promotion “The promotional activities carried out through mass media like TV; radio; newspaper; etc” Mainly used to reach costumers, advertising creates general brand awareness.

  3. Below the line promotion “This involves a range of methods over which the business has more direct control and which can be targeted at specific groups of costumers” • By: exhibitions, sponsorships, sales promotions or trade discounts. • Non media advertising

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