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FiftyOne Global Ecommerce

FiftyOne Global Ecommerce. How to Grow Global Sales. Heather Kaminetsky @ heathkam heather@fiftyone.com. How do I grow my international sales?. T his time last year I was…. If you build it…. Thinking back…. . How did you grow your domestic sales? Leveraged brand awareness

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FiftyOne Global Ecommerce

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  1. FiftyOne Global Ecommerce How to Grow Global Sales HeatherKaminetsky @heathkamheather@fiftyone.com

  2. How do I grow my international sales?

  3. This time last year I was…

  4. If you build it…

  5. Thinking back…. How did you grow your domestic sales? • Leveraged brand awareness • Significant marketing investments • Tested, failed & tried again • Free shipping was not always a part of the program You definitely did NOT compare it to your existing brick-and-mortar business on day one.

  6. ROW is not a country REST OF WORLD UNITED STATES

  7. Even regions are different Checkout Conversion Average Order Values

  8. Tale of two countries Ameerah Princess of Saudi Arabia Ulyana Sergeenko Russia’s “trendsetter of the year”

  9. Comparison of countries Saudi Arabia Russia Internet Users 68% Male – 32% Female Ages: 25-34 47% Ages: 16-24 29% 48% Male – 52% Female Ages: 25-34 31% Ages: 16-24 26% Psychographic Women’s apparel Traditional media Kid’s clothing & Women’s coats Socialmedia Culture Ratings & reviews Personalization Luxury brands popular Product research Decision Factors Reputation of website Secure payment method Trust in brand Good return policies

  10. RUSSIA SAUDI ARABIA Google.ae Facebook.com Category: Women’s Clothing • Yandex • Social: VK.com • Categories: Kids

  11. All of this is very overwhelming and we are here to help you…

  12. In conclusion

  13. Thank you

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