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Broadband Broadcast

Broadband Broadcast. Integrated Three Hour Sponsorship. Non-Linear Program-ming. Enabled Fan Interaction. Detailed Contextual Information. Customized Real-time Scoreboards. ISM ITV Competitive Advantages. Unbranded Solution Content Publishing IP Cross Platform Approach

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Broadband Broadcast

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  1. Broadband Broadcast Integrated Three Hour Sponsorship Non-Linear Program-ming Enabled Fan Interaction Detailed Contextual Information Customized Real-time Scoreboards

  2. ISM ITV Competitive Advantages • Unbranded Solution • Content Publishing IP • Cross Platform Approach • Editorial Content Capabilities • Relations with Rights Holders (Sports Properties) • Experienced with Service Providers Additional Competitive Advantages We Need • Relationships with Major Broadcasters, Broadcast Solution Experience • Partnerships with Platform Providers • ITV Marketing Capabilities

  3. ISM ITV Market Positioning Ignite is an unbranded, cross platform, ITV sports solutions provider for service providers and broadcasters. Strategic Objectives • Become the definitive ITV sports solutions provider to service providers and broadcasters • Develop ITV Advertising Expertise – the absolute collision of traditional and interactive advertising • Hit Revenue Goals

  4. ITV - Key Success Factors • Develop a strategic broadcast partnership that allows us to deliver the full spectrum of solutions • Establish relationships with the key players that “touch us” in the value chain (Platform Providers – i.e. Liberate, Broadcast Suppliers – i.e. Chyron) • Leverage MSG ITV - Make it a huge success, get CBV direct business • Build broadcast expertise • Market our success • Test iTV advertising Metrics: • Get into Top 20 Pop TV program members • Develop a joint product to deliver to the broadcast market (Chyron / Mixed Signals) • Close another service provider deal (AT&T, Comcast, Charter) • Close a broadcast ITV deal (Fox, Chyron, MSG ATVEF)

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