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Garrett’s Outdoor Supplies

Garrett’s Outdoor Supplies. By: Annie Garrett. Introduction to Business. Garrett’s outdoor supplies is a supplier of guns, ammunition, and other outdoor supplies to the Texarkana area. Stan Garrett is the owner/operator who opened the store in 1990. 3 Goals to Accomplish.

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Garrett’s Outdoor Supplies

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  1. Garrett’s Outdoor Supplies By: Annie Garrett

  2. Introduction to Business • Garrett’s outdoor supplies is a supplier of guns, ammunition, and other outdoor supplies to the Texarkana area. Stan Garrett is the owner/operator who opened the store in 1990.

  3. 3 Goals to Accomplish • This marketing initiative will: • Increase Publicity • Increase Sales • Change the image of the store to a more professional one

  4. Advertisement Plan • Advertise on Kicker 102.5 • Advertise in the Texarkana Gazette • Advertise in fliers distributed at our church • Christmas Promotions • Running promotions for December-January

  5. Age Demographics

  6. Education Level (income potential)Ratio of Men to Women (target)

  7. Buying Potential

  8. Advertising • Effectiveness

  9. Cost Per Impression

  10. Current Targeted Sales

  11. Ethical Stand Point

  12. Sources • Zillow.com • http://www.american-school-search.com/images/chart/texas-a-m-university-texarkana-faculty.png • http://www.info-now.com/typo3conf/ext/p2wlib/pi1/press2web/html/userimg/IPC/research/promotional_products_chart2.jpg • http://www.aptcoweb.com/newsfiles/CostPerImpression.jpg • http://ag.ca.gov/cjsc/glance/graphics/14dros2.gif • http://criminalsforguncontrol.com/img/MGLC.jpg

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