40 likes | 123 Views
Discover the top three challenges in the Northwest region facing CMS implementation: selecting the right CMS for users, ensuring flexibility to meet marketing and user needs, and promoting CMS engagement. Learn strategies for success, including user input, past experience review, clear goals, and flexible design templates. Find ways to encourage CMS usage through training, support, empowerment, and maintaining corporate identity.
E N D
CMSs: Addressing the ChallengesNorth West region Top three challenges:- • Getting the right CMS for your users • Getting a CMS that is flexible enough to meet the needs of the marketing people and the varied needs of the users • How to get people to actually use the CMS
Getting the right CMS for your users • Make sure you get input from users • Review and learn from past experience • Face-to-face meetings with others who have experience of implementation • Be clear about what you want the system to do – what works for others may not work for you
Getting a CMS that is flexible enough to meet the needs of the marketing people and the varied needs of the users • CMS can make all the pages look the same • Flexible design templates needed within style rule parameters • Maybe some corporate style free areas • Need to get users buy-in to the corporate identity
How to get people to actually use the CMS • Make an effort to sell the CMS to the users: • Training, contact, support • Allow time for acceptance • Empowering non-skilled users / Don’t de-skill experienced contributors