1 / 8

Save The Twinkie

Save The Twinkie. Hostess In Trouble. By Scott Jarrel and Michael Joos. Bankruptcy. Hostess filed for bankruptcy with $1.4 billion in debt $500 million in Assets, $1 Billion in Liabilities Also filed for bankruptcy in 2009 Filed for a Chapter 11

kyros
Download Presentation

Save The Twinkie

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Save The Twinkie

  2. Hostess In Trouble By Scott Jarrel and Michael Joos

  3. Bankruptcy • Hostess filed for bankruptcy with $1.4 billion in debt • $500 million in Assets, $1 Billion in Liabilities • Also filed for bankruptcy in 2009 • Filed for a Chapter 11 • 19,000 employees & 12 different Unions

  4. Marketing Efforts • Founded in 1930 • Twinkie, Snowballs, Ding Dongs, Donettes,Mini Muffins, Fruit Pies, Zingers, Suzy Q’s, Cupcakes, and 100 Calorie packs • Started with Twinkie the Kid • “Where’s The Cream Filling” commercials • Sold 36 million Twinkies in 2011, down 2% from 2010 • Extended Shelf Life

  5. Hostess Hurtles • Consumer Health Trend • Consumers favor healthy foods over Hostess products • Rising Labor and material costs • High Union Demands (pension/medical benefits) • Outdated business model (unnecessary costs) • No Interested Buyers of the company (Hershey, Pepperidge Farm, and private equity companies)

  6. How Big can Hostess Make You? • Current Customers

  7. Questions • Do you think that Hostess is too big to fail and needs a government intervention? • Do you think it’s morally wrong for hostess to target children? • If Hostess changed their product offering to healthier foods would they be successful?

  8. Sources • Press, Associated. "Twinkies Maker Hostess Seeks Bankruptcy Protection - WSJ.com." Business News & Financial News - The Wall Street Journal - Wsj.com. The Wall Street Journal, 12 Jan. 2012. Web. 04 Feb. 2012. <http://online.wsj.com/article/AP77fea05596234df88db14ee0d901e114.html>. • "Products." Hostess Snack Cakes. Hostess Company. Web. 04 Feb. 2012. <http://www.hostesscakes.com/>. • Protess, Ben. "Hostess, Maker of Twinkies, Files for Bankruptcy - NYTimes.com." Mergers, Acquisitions, Venture Capital, Hedge Funds - DealBook - NYTimes.com. NY Times, 11 Jan. 2012. Web. 04 Feb. 2012. <http://dealbook.nytimes.com/2012/01/11/hostess-

More Related