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Why MediaCom for Search?

Why MediaCom for Search?. September 2011. What we’ll cover…. 2. 1. Our approach to SEM & Mobile. A bit about us. 4. 3. Our approach to SEO. Benefits of integration. When it comes to search, we are…. #1 global buyers of search. x22 (SEM & SEO)

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Why MediaCom for Search?

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  1. Why MediaCom for Search? September 2011

  2. What we’ll cover… 2 1 Our approach to SEM & Mobile A bit about us 4 3 Our approach to SEO Benefits of integration

  3. When it comes to search, we are… #1 global buyers of search x22 (SEM & SEO) Syd, Melb, Bris $22M annual billings 2011 IAB Australia finalists for both SEM & SEO

  4. The three pillars of SEM Keyword Ad Copy URL Structure Match Types Deep linking Landing Page Optimisation Page Load Speed Bounce rate Technology & Analytics Cross channel attribution z #1 Relevance User experience Measurement Best in search X X =

  5. Our approach to SEM includes Defend Granular Innovate

  6. Defend brand Our approach to brand search sees Volkswagen dominate their Key competitor Tactical keyword coverage and ad copy Top position on competition terms What does it mean for your business? … we can trademark your brand terms with Google

  7. Granular Our approach to advanced targeting sees tourism nsw dominate the competition Advanced match types and keyword coverage Dominate category What does it mean for your business? … a granular structure will improve your quality score

  8. Our approach to mobile SEM & Google APPS Optimise Advanced Reach

  9. Optimise Optimise website for mobile to increase Engagement & conversion rates Vs.

  10. Advanced Our approach Drives an increase in dealer phone calls for audi Mobile SEM Advanced targeting …advanced targeting = increased conversion rate What does this mean for your business?

  11. Reach Our approach to google apps generates over 60,000 app downloads for NRMA Google app ads $0.65 CPA … Google app ads will extend your brand reach What does this mean of your business?

  12. Our approach to SEO Top 3 Methodology Simple process

  13. Top 3 SEO; IT’s all about the top 3 47% 13% 9% 7% 6% 5% 4% 3% 3% 3%

  14. Put Simply, Google ranks your site by the following key measures… Methodology Off page linking: Contextual Articles Press Releases Link Baiting #1 Metadata Heading tags Site architecture Keyword usage Image optimisation Internal linking Page load speeds Brand popularity Relevancy X = Rank

  15. Simple process We set about optimising these elements through our tried and tested process; URL’s Structure Coding Content Navigation Ongoing Link Building Keywords Links Saturation Competitors Research On-site Off-site

  16. Content Our approach to SEO achieved a 104% increase in conversions for VW y-o-Y Increase organic search conversion rate Higher converting page indexation …leverage SEM data to maximise SEO performance What will this deliver for your business?

  17. Link baiting Our approach to SEO puts 51 new keywords in the top 10 rankings for P&G FINALIST Insert Graph Increase SE rankings On-page & off-page What does this mean for your business? 2011 IAB finalist …our approach sets the benchmark for other agencies

  18. Integration gives us a holistic approach leading to better results MEDIACOM Desired response Media planning & implementation Media Investment Data analysis Search

  19. The BENEFITS OF Integrating YOUR SEARCH BUSINESS WITH MEDIACOM includes… Channel neutral Maximise opportunities Expertise

  20. Expertise We measure the effect of other media on search… +69% +150% What does this means for your business? Tested effect of display on search for Dell Display drove incremental sales …increased ROI when search & display together

  21. Channel neutral & Shift budget to where it is most effective KFC – The Double Budget fluidity What does it mean for your business? …capitalise on opportunities as they arise

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