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Multimedia Messaging Service

Multimedia Messaging Service. NOKIA TDOC T2-99677. SMS Overview. Well known service and success story More and more important source for revenue According to Sonera 10 % of the mobile business revenue comes currently from SMS (Helsingin Sanomat 1.9.99)

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Multimedia Messaging Service

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  1. Multimedia Messaging Service NOKIA TDOC T2-99677

  2. SMS Overview • Well known service and success story • More and more important source for revenue • According to Sonera 10 % of the mobile business revenue comes currently from SMS (Helsingin Sanomat 1.9.99) • Proprietary messaging enhancements being introduced • Forecast for worldwide cellular subscribers and active SMS users, Ovum 1999

  3. Mobile Originated SMS/User/month 25 20 15 10 5 0 Finland Norway Germany Italy UK SMS popularity increases Source: "3G Mobile" article, 14.7.99

  4. Sonera SMS revenues share now 7%(10%) Sonera Cellular Revenues 3000 190 2500 86 2000 Sonera SMS based revenues, MFIM MFIM 1500 Sonera Cellular 2525 Revenues, MFIM 2076 1000 500 0 1-6/98 1-6/99 Source: Sonera Half-year -99 report

  5. Typical use case of SMS: 1) Need to send a message 2) Write the message 3) Send to +35850237691 After few seconds receiver: Message receivers terminal beeps: 1) You have message 2) Read the message Use Case of SMS Hi Matti, Meet you in this cafe! It's the first café when you walk from the railway station towards the downhill skiing centre. In the corner. Tom

  6. From SMS towards MMS Case: Picture Messages • Picture message: maximum size is 72*28 pixels and • Text: displayed after the graphics, maximum size is 120 ascii characters with the biggest possible graphics Guides users towards MMS, first step! Exactly the same use model as in SMS!

  7. Typical use case of MMS: 1) Need to send a picture 2) Take a picture with camera 3) Add some text to it 4) Send to +35850237691 After few seconds receiver: Multimedia message receivers terminal beeps: 1) You have message 2) Read and view the message 3) Forward, Save, Delete, ... Use Case of MMS Meet you in this cafe!

  8. Multimedia Message Service MMS Cellular Network @ • Picture Messages • Electronic Postcards • Video Messages • Audio Messages • Text Messages • … and different combinations Internet MMSC MMSC - Multimedia Message Service Center

  9. "Clear evolution from SMS, easy-to-use, store & forward, familiar charging concepts, existing customers" "Flexible for future needs, scalable for all terminals" "Clear need for instant "person-to-person" messaging has been identified by the success of SMS" MMS Overview "Familiar messaging concept"

  10. MMS Overview, cntd • MMS will be a service for all mobile users, both business and consumer users, and therefore all mobile categories should be able to support MMS • Lightweight protocols needed • MMS will be flexible messaging between mobile users, allowing text, video, audio, etc. messaging between mobile users • Bearer and network indepence needed to maximise user base • Benefit from the SMS success story, even though MMS will be enhanced and new technology including Internet technologies • Keep SMS "look and feel" and proceed quickly in standardisation

  11. MMS, terminal issues • Co-existence with SMS is evident, and therefore the commonality need to be maximised in the UI (same "look and feel") • MMS customer base should be as large as possible, however MMS should be optional service for terminals in the beginning • Up to terminal capabilities, whether it is able to handle small or large set of content types (JPEG, GIF, MP3, MPEG4, …)

  12. MMS Content Formats • A minimum set of content formats needed for "MMS capable" terminals to communicate with each other, to ensure message delivery • Minimum set could be e.g.: • JPEG images • GIF images • Text (different char sets) • A message will be combined using Multipart MIME with the use of SMIL for syncronisation of modules • Part of WAP specification e.g. WAP 2.0

  13. MMS as a service is already existing Familiar concept from SMS, used for instant messaging between users ("Almost real-time") Suitable for mobile terminal usage Charging per message No need to remember the messages ("Store and forward") Email as a service is already existing Used for offline communication, not time critical information for consumer users Suitable for desktop PC usage Charging per email not applicable, therefore mainly per traffic charging, which is difficult to sell to users Requires mailbox management, users have already mailboxes and email accounts (ISP, company, …) MMS complements Email

  14. MMS Network Architecture Overview Cellular Network 2G MMSC Backbone WAP GW 3G Backbone Internet Future Backbone

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