How Google's advertising products have changed?

1. How Google's advertising products have changed? For marketers, working in AdWords would know that google makes several changes every now and then. If as an online business you are not aware about these changes, it is probably a good thing you are here. So basically, Google is rebranding and constantly reorganizing their line up of advertising products so that it can provide solutions as well as better align their products better than their current capabilities. When you have a website, it is better to be in touch with an AdWords management agency so that you are updated with any major changes that may come as a surprise or affect the overall growth of your business. Not keeping these updates in mind could mean leaving money on the table or spending your precious money on the advertising methods you shouldn’t. Here is a list of updates that every online business and even adwords management agency should be aware of, as they set up and manage their 2020 Google ads campaigns. 1. Keyword update Earlier Google rolled out exact match keywords, but now it has expanded the definition of close match. Google has now announced a phrase match and broad match modifier keywords, but it comes with a lot more implications. For the phrase match keyword, your keyword should be in the exact same order and not shuffled up. For broad match modifier keywords don’t require to be in a specific order. The main reason behind the updates in keyword is getting the right people to view your ad. Another reason for the update is when the marketer goes for only one keyword, they could miss major audiences who are looking for what you offer. To combat this most significant challenge, google adwords campaign management services can help you run your PPC campaigns smoothly while keeping an eye on the search terms repost and managing your negative keywords listing. 2. Advertising on google is becoming more precise It is no longer about being entertaining or building a personal connection, consumers click on the ad they find more relevant and serve their purpose. But for that businesses also need the right people to view their ad in google search. Google has added two more tools that are affinity audiences and in-market audiences. These both have bought a drastic change in the way Google advertising was before, while also bringing something new to the table. Affinity audience is targeting customers by interest that is very similar to how advertising is done on facebook and instagram. In-market audiences allow you to target people who are particularly looking for an item or service based on their search history and other factors. 3. Audience expansion tool

2. Are you getting any returns by spending money on the same old audience? Are you hoping that it would some day do magic and you start getting some returns? Don’t worry you won’t have to do this any longer, with the Google audience expansion tool. This tool allows marketers to reach new prospects who behave similarly to the users you have already targeted or interacted with. This new expansion tool will narrow down the bridge that was earlier between the business and their customers that has never happened in Google Ads. Moreover, Google has also introduced a lead form ad extensions, to get the users to convert easily form their smartphones and tablets. It is one of the most convenient updates for agencies and advertisers. This will help with driving more traffic and conversions from your mobile search ads making the whole process a little easier, advertisers can collect all the relevant information of their prospects without even asking them to leave the page. 4. Maximum conversion with smart bidding This update is at the heart of most users as it is making things a lot easier, more automated and less about spending all time in planning out strategies. But what is it exactly about? A budget has to be set by the advertiser then Google maximizes its reach to increase the conversion levels. Everything is done and analyzed by its algorithm so that the advertiser gets the maximum value of the money spent on campaigns.