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Delivery of HSBC Credit Cards Research / Benchmarking Tollgate. Benchmarking. Prepare Scope Duration from customer application to ready for customer pick up in branch or mail out of HSBC Visa/Master card Current flow & process improvement Select Sources HTSA Credit Card Development Team
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Delivery of HSBC Credit CardsResearch / BenchmarkingTollgate
Benchmarking • Prepare • Scope • Duration from customer application to ready for customer pick up in branch or mail out of HSBC Visa/Master card • Current flow & process improvement • Select • Sources • HTSA Credit Card Development Team • Internet – Other banks • Conduct • Collect Data
Internal Research • HSBC Visa/Master Cards in Hong Kong • Turnaround time in HK is 7 days as SLA
Fact or Fiction the internet and the call centres contradict each other External Research - Domestic • Chase • Internet 10-14days • Call centre 10-30days (most cards arrive within 10days) • Branch 10-30days • All cards are sent by regular mail and there is not a service available to rush cards • Bank of America • Internet 14 days • Amex • Citi • Internet 14 days • Call centre 3-4weeks • All cards are sent by regular mail and there is not a service available to rush cards
Current Flow & Process Improvement • Brief Summary of General Processing Flow • Each application is assigned a reference number. Application data is then input into the system. The captured data is checked for errors and missing information. It is then an automated process to look up if this applicant is an existing banking customer, and the banking related information will be loaded. • There will then be system scoring processes, and Credit Bureau search. Applications that are accepted may go through the telephone verification process. Upon another system scoring, applications that are accepted by the system are checked for exceptions, e.g. any missing documents. If there are exceptions, the concerned application will be sent for review and a manual decision will be taken. If there are no exceptions, the system starts the process for creating the plastic. The plastic will then be delivered as collected by branch, by mail or by registered mail, etc. If the delivery process is supposed to be less secured, ie. delivered by mail, card activation process will be required. • Current Process Improvement • Workflow system (currently Group Workflow and Image System - GWIS) is used in some sites to help to manage the above processes. • WEAP (Web-enabling Application Processing) is used to reduce manual process, which allows for online completion of card applications, so as to eliminate the need to re-key data into the backend system.