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Presented by: Hatem M.R. Abou-zeid hatemraz@ieee +2-010-3313-901

CREATING EFFECTIVE. Arab Academy for Science and Technology Alexandria, Egypt. Presented by: Hatem M.R. Abou-zeid hatemraz@ieee.org +2-010-3313-901. Outline. Introduction What is a Branch Newsletter ? Before you start,.. The AAST IEEE SB Newsletter

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Presented by: Hatem M.R. Abou-zeid hatemraz@ieee +2-010-3313-901

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  1. CREATING EFFECTIVE Arab Academy for Science and Technology Alexandria, Egypt Presented by: Hatem M.R. Abou-zeid hatemraz@ieee.org +2-010-3313-901

  2. Outline • Introduction • What is a Branch Newsletter ? • Before you start,.. • The AAST IEEE SB Newsletter • How are Branch Newsletters Useful ? • Mapping branch goals into your newsletter content • Other benefits of Newsletters • Newsletter Preparation • Choosing the layout, style etc,.. • Arranging content and editing • After you finish,… • Your comments, questions and suggestions 

  3. What is a Branch Newsletter ? • A newsletter is basically a public relations tool that serves to: • Maintain contact with members • Remind members of the benefits and services of the IEEE • Help build a sense of community and loyalty • Offer an opportunity to reach out to the local media

  4. IEEE & Branch Publicity Technology News Tips & Fun Announcements Activities Reports IEEE Email Aliases & Web Accounts Advertisements Contact Info Summaries of Spectrum articles Tech. Exhibition reviews Hot gadgets & products Quizzes Comics & Jokes Web Links Did you know ? Newsletter Content

  5. Before you start,.. • How often will we issue the newsletter ? • Quarterly, monthly,... OR on an as-needed basis • Paper/electronic or both ? • As a start, paper may be a better approach • You can later switch to a combination • What will be the method of distribution ? • Do I have a suitable emailing list ? • How will I distribute the hard copies ? • Who is my target audience ? • IEEE members and non-members, Professors, TA’s, companies,.. etc ? • English only, or bi-lingual ?

  6. The AAST IEEE SB Newsletter • Currently Published on an as-needed basis • Planning to issue it monthly • Paper version • A trial electronic version is in development • Benefits of the electronic version include hyperlinks to our website and IEEE sites • Free copies placed in a folder next to the IEEE notice board • Also an emailing list of approx. 200 emails has been made • Audience includes students, Professors and TA’s • English only

  7. The AAST IEEE SB Newsletter

  8. The AAST IEEE SB Newsletter

  9. How are branch newsletters useful ? • Basically a branch newsletter is a constant means of communication between you and the students at your university • Therefore, you can make use of your newsletter according to your branch’s needs and goals • Gradually your newsletter content should adapt according to your needs

  10. Mapping your goals to your newsletter’s content (About the IEEE) So what is the IEEE all about ? IEEE Student Branches made for You !!! Why should You join the IEEE ? Ok. so what does it cost to JOIN ?

  11. Mapping your goals to your newsletter’s content (Spectrum) Summarizing some extremely interesting Spectrum articles in a few simple words

  12. Mapping your goals to your newsletter’s content (Announcements) Announcements and advertisements for your branch

  13. Mapping your goals to your newsletter’s content (Feedback) Feedback can be obtained by getting the members to send replies to quizzes via email You can give prizes to the first to send correct answers

  14. Mapping your goals to your newsletter’s content (Contact Info) Don’t forget to include all the contact details

  15. Other Benefits of Newsletters Besides the obvious benefits, a branch newsletter also: • Attracts training centers and firms when approached for sponsorship of your events • Helps build a sense of community and loyalty • Keeps faculty and university staff aware of your activities

  16. Newsletter Preparation Design and Layout Name Plate & Design Styles for Newsletter Sections Footer

  17. Newsletter Preparation Column arrangement Prominent sections and sub-headings Easy to scan Colourful

  18. Arranging Content Page 1 Introduction Announcements IEEE Information Tech news

  19. Arranging Content & Editing Page 2 Spectrum article Brain Teaser Did you know Web links Contact Info

  20. Arranging Content & Editing Don’t forget to put a Smile 

  21. Arranging Content & Editing Don’t forget to put a Smile  A physical Low Pass Filter

  22. After you finish,… • Ask yourself • Is the newsletter informative? Interesting? Well- written? Accurate? • How does it look? How compelling are the headlines? • What impression would it make on someone who is not familiar with the IEEE, e.g., a prospective member or industry executive ? • Proofread: Read the entire issue before it goes to the printer. Make someone else proofread it too.

  23. Your comments & questions please !! Thank you very much for your kind attention !!! hatemraz@ieee.org +2-010-3313-901

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