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“Tobacco Use Glamorized In Music Videos and Song Lyrics”. By: Arin Morris & Hyung Min Yoon. Summary. City of Berkley did a study found that 49.4% of favorite music videos contained references to smoking or tobacco use. (Machen, 2010).
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“Tobacco Use Glamorized In Music Videos and Song Lyrics” By: Arin Morris & Hyung Min Yoon
Summary • City of Berkley did a study found that 49.4% of favorite music videos contained references to smoking or tobacco use. (Machen, 2010). • 79 of the top played songs in the four Bay Area radio stations found 51.3% had related smoking imagery in their music videos. (Machen, 2010). • Worries of potential impacts on youth related to watching their favorite music artist smoking and use of imagery to trigger tobacco use. • Dartmouth University found that adolescents who saw the highest amount of smoking in movies were 3x’s more likely to start smoking. (Machen, 2010).
Artists such as: *Snoop Dogg *Lil Wayne *Kanye *Jay-Z *Lady Gaga “Glamour the imagery of smoking cigarettes, cigars, blunts through lyrics and music videos.” (Machen, 2010).
http://www.youtube.com/watch?v=BuJDaOVz2qY • Music video shows: -wealth -beauty -partying/lavish life style -popularity “Type of sh*t that have ya leaning sideways Make her work for this suicide Holla at me cuz I got it all day No need to fly to Jamaica Quarter ganja, we can get the same thing “
Discussion Questions • Does anyone smoke or use tobacco products? • Do music videos influence you in smoking or alcohol use? • When you were younger did music videos impact your views on what was “cool”? • Do you think tobacco industries are resorting to the music to sell their products?
Relates To Class • Freudian System: Shows why we buy what we do • Hedonic Consumption: “fantasy” of being like the music artists or actors in movies • Semiotics (object): “The object is the product that is the focus of the message” • Modeling: “process of imitating behaviors of others” • Ideal Self: Viewers of music videos feel if they buy/smoke tobacco products they will be like the artists.
References • http://www.ci.berkeley.ca.us/PressReleaseMain.aspx?id=58518 • http://www.cigarettesflavours.com/smoking-habit/lady-gaga-eating-smoking-habits/ • http://hotspotatl.com/photos/djredd/marijuana-smell-hampers-lil-wayne-apartment-sale/ • http://smartsexyrichcrazy.com/2010/01/04/beyonces-new-years-eve-performance/smoking-cigars-usher/ • http://www.graphicshunt.com/images/kanye_west_smoking-11492.htm • http://www.youtube.com/watch?v=BuJDaOVz2qY • http://www.metrolyrics.com/the-kush-lyrics-dr-dre.html • Machen, M. (2010). Tobacco Use Glamorized In Music Videos and Song Lyrics. Retrieved from http://www.ci.berkeley.ca.us/PressReleaseMain.aspx?id=58518