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THE LEGO GROUP. Company Report Drew Pompa. PRODUCTS. Toys 130 new sets a year Recent: licensed sets Other Theme parks Films, TV shows, board games, video games Even consulting!. FINANCIALS. Privately-held, family-owned company 2011 Annual Report
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THE LEGO GROUP Company Report Drew Pompa
PRODUCTS • Toys • 130 new sets a year • Recent: licensed sets • Other • Theme parks • Films, TV shows, board games, video games • Even consulting!
FINANCIALS • Privately-held, family-owned company • 2011 Annual Report • Revenue: $3.3 billion (up 17% from 2010) • Net Profit: $734 million (up 12% from 2010) • Employees: 9,374
HISTORY • 1934: Founded in Billund, Denmark • 1958: Developed modern “brick” • 1968: First LEGOLAND opened • 1999: FIRST LEGO League • 2004: “Rebuilt” business strategy
STORY • LEGO Education • Founded in 1980 • Programs for schools to reinforce principles of science, technology, engineering and math
WHAT’S HOT? • Licensing • Star Wars, Indiana Jones, Batman, etc. • 2011: Crowdsourcing new sets
SECRET SAUCE • Consistency • Resources • Fun
COMPETITION • Direct • Mega Bloks • CoCo • K’Nex • Indirect • Technology
SOMETHING AWESOME • 2004: LEGO Digital Designer • But...
PREDICTION • Optimistic • Shown steady financial growth • Can adapt to evolving markets