Chapter 1: Strategies for Effective Managerial Writing

1. Chapter 1: Strategies for Effective Managerial Writing Strategies for Managerial Writing 2006 Thomson South-Western

2. Key Concept 1.1 Successful writing of any kind follows a carefully conceived strategy. Writers of all types, from novelists to speechwriters, plan their work. The Role of Strategy in Successful Managerial Writing Strategies for Managerial Writing 2006 Thomson South-Western

3. The Role of Strategy in Successful Managerial Writing • Section Outline: • Writing in Context • Reasoning and Argument • Strategic Issues Strategies for Managerial Writing 2006 Thomson South-Western

4. Writing in Context:The Communication Process • Sender The individual or group that constructs a message and conveys it to recipients. The sender places the message in a specific form or code. • Message The encoded information constructed and sent to the receiver. The coding may include the words, inflection, and format of the message. • Receiver The intended and unintended individual or group that gets and then interprets the message sent by the sender. Strategies for Managerial Writing 2006 Thomson South-Western

5. The Communication Process Continued • Feedback A return message from a receiver that indicates that the message was received. Also may include a response to the message itself. • Channel The method by which the message was sent, including verbal, oral, written, imagistic, nonverbal gestures and inflections, or some combination of these modalities of expression. • Common Ground The culture, experience, and knowledge shared by two or more people. • Cooperative Principle The fundamental assumption that when one speaks, one is intending to communicate. Strategies for Managerial Writing 2006 Thomson South-Western

6. Managerial Processes • Information Flow A critical management role involves transmitting information to individuals, units, teams, or groups that need the information in order to achieve common corporate goals. • Control of Work A critical management role that involves scheduling, guiding, organizing, and controlling others in order to achieve the common goal of work. Strategies for Managerial Writing 2006 Thomson South-Western

7. Reasoning and Argument • Assertion: Making claims by simply declaring them to be true. • Reasoning: The process of using logic to organize evidence and analysis in reaching a conclusion. • Argument: The rhetorical device of reaching a conclusion by arranging evidence and reasoning in order to support the conclusion. Strategies for Managerial Writing 2006 Thomson South-Western

8. Strategic Issues • Section Outline: • Communicator Strategies • Audience Strategies • Message Strategies Strategies for Managerial Writing 2006 Thomson South-Western

9. Understanding the Workplace Key Concept 1.2: • Managerial writing occurs in the broader context of the workplace. Contemporary concerns about the workplace influence the nature of this managerial task Strategies for Managerial Writing 2006 Thomson South-Western

10. Understanding the Workplace • Section Outline: • Micro-, Organizational, and Macro-Culture • Corporate Goals • Formal and Informal Processes Strategies for Managerial Writing 2006 Thomson South-Western

11. Professional Conduct and Personal Success • Key Concept 1.3: • Strategies for managerial writing evolve from the writer’s personal goals and ambitions. To be effective as a writer, you must have a good grasp of your goals, the corporate image, and professional rules of conduct. Strategies for Managerial Writing 2006 Thomson South-Western

12. Professional Conduct and Personal Success • Section Outline: • Personal Goals • Self-Image and Corporate Image • Communication Ethics • Culture and Ethics Strategies for Managerial Writing 2006 Thomson South-Western

13. Goal Setting Task • Today and this week • This term • This year • In ten years Strategies for Managerial Writing 2006 Thomson South-Western

14. What will I achieve this week? What will distract me from my plans this week? Today and this week Strategies for Managerial Writing 2006 Thomson South-Western

15. What will I achieve this term? What skill or knowledge do I need to achieve this term? What will distract me from this plan? This term Strategies for Managerial Writing 2006 Thomson South-Western

16. What will I achieve this year? What skill or knowledge do I need to achieve this year? What will distract me from this plan? This year Strategies for Managerial Writing 2006 Thomson South-Western

17. What will I achieve in ten years? What skill or knowledge do I need to achieve in ten years? What will distract me from this plan? In ten years Strategies for Managerial Writing 2006 Thomson South-Western