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Mass Media-1920’s. Objectives. Analyze the role of mass media on a society. Increase our own Media Literacy. Movies increase Newspaper readership increased, though newspaper publishers decreased Radio- First radio station (for profit)KDKA in Pittsburgh.
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Objectives • Analyze the role of mass media on a society. • Increase our own Media Literacy
Movies increase • Newspaper readership increased, though newspaper publishers decreased • Radio- First radio station (for profit)KDKA in Pittsburgh
Media Literacy • It is important for us to understand that all media is targeted. • In your groups lets look at various ads and see whom they are targeting, and the message that they are making.
Things to consider… • Who created this message? • What creative techniques are used to • attract my attention? • How might different people understand • this message differently? • What values, lifestyles and points of • view are represented in, or omitted • from, this message? • Why is this message being sent?
FOXNEWS versus MSNBC • Compare and discuss
Activity • Using the laptops, find a popular ad and describe its intention as well as its target. Copy the URL. • Go to my webpage, American Studies Blog, and follow the directions there.