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Associates

Associates. Jianyu Chai Conner Harmon Ben Livni Kenia Lopez Mandy Sheng. Management. Mark Zuckerberg Chairman and CEO. Sheryl Sandberg COO. David Fisher VP of Advertising and Global Operations. David Ebersman CFO. Overview. Founded in 2004 by Mark Zuckerberg

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Associates

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  1. Associates JianyuChai Conner Harmon Ben Livni Kenia Lopez Mandy Sheng

  2. Management Mark Zuckerberg Chairman and CEO Sheryl Sandberg COO David Fisher VP of Advertising and Global Operations David Ebersman CFO

  3. Overview • Founded in 2004 by Mark Zuckerberg • World’s largest social media company • Enable users to share and communicate • Developers can build social applications • Enable advertisers to engage with its users

  4. Accomplishments • 1 BILLION USERS • #1 company to work for • 50 world's most admired companies • 10 most admired in innovation

  5. Our mission is to make the world more open and connected

  6. Monthly Active Users

  7. Advertising • Most revenue is made through ads • Keeps Facebook free for users • Users receive personalized ads

  8. Advertising Paymentmethods • Facebook Exchange (FBX) • CPC (per click): $.36-1 • CPM (per thousand impressions) : $.03-.63 • Ad Analytics and Facebook Insights

  9. Acquisitions & Investments • Instagram • Patents and Intellectual Property • News Feed and tagging friends • Sorting content feed by user interest • Efficiently creating ads targeting profiles

  10. Liquidity Current Ratio

  11. Activity

  12. Solvency Ratios

  13. Profitability

  14. Employee Compensation • Benefits • Unlimited sick days • Tuition reimbursement • Gym memberships • Personal Projects

  15. Restricted Stock Units • Liquidated 6 months after IPO • Taxed for amount they are sold • $2.3 billion tax bill • Similar to a stock buy back

  16. TaxManagement • After IPO, tax rate increased • Caused by foreign losses and RSUs • Massive tax bill • However, Facebook was refunded

  17. SWOTAnalysis Strengths • More than 1 Billion active users/month • Broad user demographic • Custom audience • Free marketing – users invite their friends • Attract talented workers

  18. SWOT Analysis Weaknesses • Free? • Involved in lawsuits • Must constantly innovate

  19. SWOT Analysis Opportunities • Worldwide expansion • Acquisitions and Intellectual property • Monetizing mobile users • Facebook Platform (Branch Out)

  20. SWOT Analysis Threats • Growth in the use of mobile users • Our business is highly competitive

  21. Stocks • “we are not operating to maximize profits but doing what we think is better for the long term” • Buy low, Sell high. The time is now

  22. Future Atlas Advertiser Suite from Microsoft Graph Search

  23. “We don’t build services to make money; we make money to build better services” - Mark Zuckerberg

  24. CashFlow

  25. Market price

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