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Latin America in Hollywood Film

Latin America in Hollywood Film. Lessons about our Neighbors. Angharad N. Valdivia Institute of Communications Research University of Illinois, CU. Media Studies Latin American and Caribbean Studies Latina/o Studies Gender and Women Studies Unit for Interpretive Criticism.

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Latin America in Hollywood Film

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  1. Latin America in Hollywood Film Lessons about our Neighbors

  2. Angharad N. ValdiviaInstitute of Communications ResearchUniversity of Illinois, CU • Media Studies • Latin American and Caribbean Studies • Latina/o Studies • Gender and Women Studies • Unit for Interpretive Criticism

  3. Analytical framework • Looking at the mainstream • Long history of representations • “Representation” over “image” • Differentiation or flattening? • Issues of gender, ethnicity, class, generation, and location

  4. Representations • Re-present, not reflect/mirror • About content and signification • What is and not there • In relation and difference to each other • Does not tell about effect or interpretation though there are dominant themes

  5. Practical strategies • Ask yourself, would that make sense/be funny/be sad if it were a US person/man • Elements of scene, including music, setting, dialogue, costumes, action • What is it quoting [to you as a member of this culture] • Relationality, explicit or implicit

  6. Latin America • Close enough to be familiar • Far enough to be foreign/other • Close enough to be within US sphere of influence • Far enough to have its own politics

  7. Latin America in film • Mostly a flattening of difference [anything south of the border melts into similar otherness] • Land of indigenous and brown • Land of political instability, disorder, revolution [banana republics]

  8. Latin America [cont.] • Land of feminized otherness [to be conquered] • Less civilized, traditional in relation to our modernity • Source of raw materials, market for our products

  9. Competing discourses • Similar to how rest of world is treated in film but with its own themes • Overlap with Latina/o Studies • The tropicalist discourse • The traditional Mexican discourse • Many times these conflated

  10. Tropicalism • Assigning tropical traces to South of the Border peoples, locations, cultural forms • Combustible/fire, fuchsia/yellow palette, tropical background music [salsa, drums], people in heat and frantic movement • Traced to any LA location • Contemporary assimilationist

  11. Traditional Mexican • Though Mexican inflected, traced to any LA location • Larger, poorer families • Different, brown and orange, color palette • Slow movement, near stasis • Ranchera, mariachi music

  12. Gender • Tons of great work, Ana Lopez, Rosa Linda Fregoso and new book called “From Bananas to Buttocks” by Myra Mendible • Latin American women pose a double threat, sexual and racial • dark lady, spitfire, or self abnegated/virginal; in relation to Roman Catholicism

  13. More on Gender • Also bleeding into U.S. Latina/o; in fact many can’t differentiate [Valdivia and Molina Guzman] • The whole region is gendered feminine in relation to the masculine power of U.S. and industrialized West • Not just women but men [machismo]

  14. Race and ethnicity • Location of racial otherness • Usually the Brown race with implicit whiteness of the Spanish and dark brown of the indigenous • Sometimes acknowledged Blackness • Seldom including whiteness

  15. Common themes • Romance, the class and ethnic twist • War, a land of disorder and tendencies toward authoritarianism • Economic disarray, rampant poverty and extremely uneven distribution of wealth • Production of raw materials; from bananas to cocaine • Myth of discovery • Our modern culture superior to their uncivilized nature

  16. Themes in relation to our concerns • Good Neighbors during 40s • Cold war • Drug war • Terrorism and immigration

  17. Resulting film themes • A place to stamp out communism and bring democracy • Original location of drug trade • Source of terrorism • Rampant poverty and political instability leads to illegal migration to U.S.

  18. Contemporary gender • Women as part of drug trade • Women as bearers of illegal migration [they are the ones who reproduce] • Men ruthless machistas; masculinity [in relation to both drug trade and terrorism]

  19. Implications • Critical reading leads to forms of global citizenship • Some themes can be applied to other global regions • More lessons about ourselves than them • Becomes part of a way we interpret the world and ourselves

  20. More implications • Justifies US dominance in the hemisphere • Either when happy natives are tamed [because they want it] or unruly ones are tamed [that they don’t want the taming justifies it all the more] the end result is still our superior status to tame others • Since these films circulate globally, including in Latin America, they generate interpretive communities

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