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Captioning: What You Need to Know

Learn the importance & impact of captioning, why it matters, who benefits, and the steps for professional or DIY captioning. Develop your captioning plan effectively.

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Captioning: What You Need to Know

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  1. Captioning: What You Need to Know Katheryn Lane and Jessica Guess June 5, 2019

  2. Learning Outcomes Participants will be able to: • Recognize the importance and impact of captioning • Identify captions that are not accessible • Describe when and how to caption video content • Identify resources and how to get started

  3. Why Caption? • Equal Access • People spend approximately 6 hours per day watching video content according to a 2017 Nielsen poll • Video content accounts for 80% of all internet traffic • Without sound or captions, 41% of videos are impossible to understand and 85% of videos are watched without sound • Videos are an important part of education: training videos, lecture videos, documentaries, marketing/promotion, teaching aids, content enhancement

  4. Deaf and Hard of Hearing Stats • 48 million deaf and hard of hearing in the US • 466 million deaf and hard of hearing world wide (6.1% of the population) • World Health Organization (WHO) predicts: • By 2030: 630 million globally • By 2050: 900 million globally

  5. Who Benefits from Captions? • Deaf/hard of hearing • Individuals with learning disabilities or ADD/ADHD • Individuals with auditory processing disorders • Individuals learning English as a second language • Students who have children • Students who work and attend school • Ultimately: everyone can benefit from captions

  6. Benefits of Captioning • Provides multiple means of accessing the materials • Allows individuals who cannot access the audio to have access to the content • Can clarify and difficult terminology, poor audio, or complicated information • Helps increase recall, memory, and comprehension • Can improve English comprehension for non-native speakers

  7. Impact of Captioning • According to Oregon State University and 3Play Media Study (over 2000 students interviewed): • Captions help students focus • Captions help students retain information • Captions help when audio is difficult to hear or understand • Captions allow students to watch videos in areas where they are not able to use sound • 61% of students reporting disabilities and 50.7% of students not reporting disabilities use captions sometimes or more (Access!)

  8. Captioning Priorities UC EIT Accessibility Policy (PDF) • Videos used in classes with a documented accommodation for captioning must be captioned • Videos on UC public facing websites must be captioned • This includes third party video content • Have a plan for captioning that works for you • Captioning at the point of creation is easier than remediation

  9. Approaches to Captioning • Professional captioning services • For accessibility and inclusion outside of the accommodation process • Captioning for accommodations • Do it yourself (DIY) captioning • Starts with automatic/mechanical captions (or a transcript)

  10. Professional Captioning Services • An option for public facing videos and course content (outside of the accommodation process) • Discounted prices • 99%+ accuracy with formatting • Must be checked for quality assurance • Suggested tools: KalturaMediaSpace (or YouTube)

  11. Professional Captioning for Accommodations • For courses with an accommodation for captioning • Managed by the Accessibility Resources (AR) office at no cost to the requester • Facilitated by local technical experts • Recently centrally funded by the Accessibility Network • Captions must be checked for quality assurance • Suggested tools: KalturaMediaSpace or YouTube

  12. DIY Captioning • A free option for public facing videos and course content (outside of the accommodation process) • Starts with automatic/mechanical captions (or a transcript) • 70 to 80% accuracy and no formatting • Further editing is necessary to achieve the 99%+ level of accuracy and formatting required for accessibility compliance • Suggested tools: KalturaMediaSpace or YouTube

  13. Automatic/Mechanical Captions Created by automatic speech recognition (ASR) technology, automatic captions are not accessible. Often, they: • Are not accurate • Lack correct capitalization and punctuation • Do not include speaker identification • Mess up proper names • Do not transcribe essential sound effects

  14. Getting Started Things to consider: • If a video already has captions, is it accessible? • Recognize automatic captions for what they are not • What is your budget for captioning? • Consider a blend of professional and DIY captioning • What about the location of your video files?

  15. Steps for Professional Captioning • Upload video content to KalturaMediaSpace (KMS) • Know your KMS • Order captions • Choose options • Check captions for quality assurance • Reach out if you have questions along the way

  16. Steps for Professional Captioning for Accommodations • Upload video content to KalturaMediaSpace (KMS) • Know your KMS • Order captions • Choose options • Check captions for quality assurance • Reach out if you have questions along the way

  17. Steps for DIY Captioning • Upload video content to KalturaMediaSpace (KMS) • Know your KMS • Order captions through KMS or My Media in Blackboard • Edit captions for accuracy and formatting • Cielo24’s Customer Edit tool • Reach out if you have questions along the way

  18. Know Your Resources Help every step of the way! • Accessibility Resources • Local technical support for captioning • CEeL Enterprise Academic Technologies • Marketing & Communications

  19. Captioning Strategies • Be selective about what you post • Review posted videos and take down any that are outdated or of low quality • Start by captioning all new video content, and make a plan for retroactive captioning • Prioritize your captioning efforts • Consider opportunities for DIY captioning

  20. Elements of Quality Captions Described and Captioned Media Program (DCMP) Captioning Key • Accurate. Aim for errorless • Consistent. In both style and presentation • Clear. A complete textual representation of the audio, including speaker identification and non-speech information • Readable. Sufficient time to read, synced with audio, and not obscured or obscuring • Equal. Meaning and intention is preserved

  21. Abbreviated DCMP Guidelines • Captions appear long enough to be read • On-screen captions are limited to two lines • Captions are synchronized with spoken words • Speakers are identified when it is not clear who is speaking • Punctuation is used to clarify meaning • Spelling is correct throughout • Sound effects are written when they add to understanding • All actual words are captioned, regardless of language or dialect • Use of slang and accent is preserved and identified

  22. Bonus –More DIY Captioning Tools • YouTube’s Creator Tools • Amara –captioning and subtitling platform • Linking Vimeo and Amara accounts • CADET (Caption and Description Editing Tool) –a free tool developed by the National Center for Accessible Media (very robust)

  23. Questions • What questions do you have? • How can we support you? • What future trainings would you like to see? • Reach out: • Katheryn Lane: Katheryn.Lane@uc.edu • Jessica Guess: Jessica.Guess@uc.edu

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