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2002 IASP Asia Pacific Seminar on Science-Technology Parks and Business Incubators 13 – 15 Nov. 2002. How to attract companies and projects to Science Parks and Business Incubators. Goh Kok Huat. Marketing Incubator:
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2002 IASP Asia Pacific Seminar on Science-Technology Parks and Business Incubators13 – 15 Nov. 2002 How to attract companies and projects to Science Parks and Business Incubators Goh Kok Huat
Marketing Incubator: How to attract companies to Incu – Tech program run by Hong-Kong Science and Technology Parks corporation
Incu – Tech : Soft infrastructure Business Development support service Training General customized courses and workshops to train up clients with business skill / Technical Knowledge Marketing Assistance Assist in product roll out via product launch, seminar, exhibition and business matching with distributors
Incu – Tech : Soft infrastructure Business Development support service Financial matching with technology capital Identity and approach angles, venture, capitalists and corporate investors to facilitate clients, capital fund raising Short listed 3 investment consultants Legal Service Lined up 3 international / local firms to provide commercial contract / patent related legal service at a preferential rate
Incu – Tech : Soft infrastructure Business Development support service Communal Service Ready - to - use office at reduced rental basic business operation services centralized reception area, meeting room & facilities, office equipment pool, IP address, Internet access and gymnasium facilities
Incu – Tech : Soft infrastructure Business Development support service Networking opportunities Orientation, luncheon, seminars, cocktails with guest speakers held in one building enabling mingling among clients, industrial professional & business executives
Incu – Tech : Soft infrastructure Business Development support service Group discount Pool operational requirements of clients to achieve economy of scale Sourced support from software vendors to offer discount on development tools
Incu – Tech : Soft infrastructure Business Development support service To facilitate clustering of focused technologies Tech. center for IT and telecom soon to be set-up : Innovation center, for IC design & testing photonics center, photonics, precision engineering Biotech center, for biotechnology
Incu-Tech : Hard infrastructure Strategic location of Incubator centers Strategically located in 3 sites near universities with collaboration for easier access the technical and management service Tech. center near city university of Hong-Kong Innovation center near Chinese university of Hong Kong Campus based center inside Hong-Kong Polytechnic University
Incu-Tech : Account servicing Each client is assigned an incubation manager who acts as a bridge between clients and international service support personnel Now, 4 Incubation mangers to account for business development for 70 clients Meet each client at least 2 hours per month Vice president to meet clients every 6 months for milestones assessment