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Mac McDade MAIRSO, MIMTD Director Ideas4ADIs Ltd

Explore why and how to utilize social media platforms like Facebook, Twitter, and Hootsuite to benefit your association. Learn to engage members, promote services, and boost visibility effectively. Discover tools like JotForm and Ecwid to streamline operations.

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Mac McDade MAIRSO, MIMTD Director Ideas4ADIs Ltd

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  1. Mac McDade MAIRSO, MIMTDDirectorIdeas4ADIs Ltd Social Media Making It Work For Your Association

  2. Social Media Making It Work For Your Association Agenda • Why use social media? • What platforms should I use? • Making it work for YOU • Benefits to you and your members • Q&A

  3. Why use social media? • Mostly FREE • Easily accessible • Simple to run and maintain • Allows you to respond quickly • Millions of people use it every day

  4. What platforms should I use? Facebook Facebook Profile Personal activity log. Stuff you want to share from your personal life. Facebook Group Stuff you want to share and discuss with others who have the same interests as you. Facebook Page Stuff you want to promote and share with everyone.

  5. What platforms should I use? Facebook Facebook Page • Promote your association to a wider audience • Connect with people/businesses as an association • Pages can host applications • Powerful analytics tool

  6. What platforms should I use? Twitter Business Account • Grow a follower base in your local area • Link with businesses that serve you and your customers • Support your local road safety partnership & charites • Support local charities

  7. What platforms should I use? Hootsuite Social Media Management Tool • Up to 3 Social Profiles • Post to your Twitter & Facebook simultaneously • Schedule posts • Track keywords and phrases

  8. Making it work for YOU

  9. Making it work for YOU JotForm – Online Form builder Create forms using simple templates • Membership registration • Contact/enquiry form • Book a lesson • Payment for lessons • Competition entry • Feedback/testimonials • Questionaire • Theory quiz • Download links • Event registration

  10. Making it work for YOU Ecwid– Online Store builder Create your own association shop • Up to 10 products FREE • Product categories • Add product descriptions and images • ‘Buy Now’ buttons link direct to payment option • Mobile optimised

  11. Benefits • Engage with others – businesses, community etc • Promote the services of your members • Help generate new business • Promote road safety • Be accessible for help and advice • Be an organisation people respect • Live long and prosper

  12. Making it work

  13. mac.mcdade@ideas4adis.co.uk‘@Mac_Ideas4ADIs’ on Twitter‘Mac McDade’ on Facebook‘Mac McDade’ on LinkedIn Social Media Making It Work For Your Association

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