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Sail Inn & Suites 2200 Main Street Hilton Head, South Carolina 29926 (834) 681- 5983 www.sailinn.com Krystyna Pi

Sail Inn & Suites 2200 Main Street Hilton Head, South Carolina 29926 (834) 681- 5983 www.sailinn.com Krystyna Pilbeam , Owner May 2, 2013. Hotel and Lodging.

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Sail Inn & Suites 2200 Main Street Hilton Head, South Carolina 29926 (834) 681- 5983 www.sailinn.com Krystyna Pi

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  1. Sail Inn & Suites 2200 Main Street Hilton Head, South Carolina 29926 (834) 681- 5983 www.sailinn.com KrystynaPilbeam, Owner May 2, 2013

  2. Hotel and Lodging My business philosophy is to give quality hospitality services to our guests at the best price. Providing the best accommodations possible in Hilton Head, South Carolina.

  3. Product and Service Plan • Full Service Spa – Provides our customers with relaxation • Outdoor Pool – Gives families and individuals a way to “beat the heat” • Complimentary Continental Breakfast – A buffet style breakfast with made to order options to provide guests with a filling meal • Free, Secure Parking – Gives customers a reassuring feeling when leaving their vehicles on our properties • Two Large Conference Rooms along with Multiple Smaller Meeting Rooms – Gives our business professional clients the opportunity to meet with other business professionals • Event Catering – In case of special events, customers have the option of in house catering • Wedding Services – Gives customers an option to use the hotel for a wedding venue • Dry Cleaning/Laundry Service – Gives our customers the option to pack lighter • Air-Conditioning throughout Hotel – Cool rooms during the hot summer days • Picnic Area – Gives customers a place to eat and enjoy the outdoors • Patio – An area for our customers to sit out and enjoy the outdoors • Room Service – An option for our guests that don’t want to go out and get a meal • Elevators – A way for our guests to get to their rooms easier • Handicap Accessibility – To make our hotel more accessible to those with disabilities • WiFi – For our on-the-go guests to keep in contact whether with family, coworkers, of business partners. • Airport Transportation – For the guests who do not want to rent a car on their visit to Hilton Head

  4. Product and Service Plan Cont’d • The National Business Travel Association predicts business travel will grow in 2013 • Social media is a promotional mix, and WiFi will allow our guests to stay in contact with peers. Guests also like to share photos of their vacations and often use social media to plan meetings. If we provide them with our conference and multifunction rooms and WiFi, this will keep our business growing. • Even though accessible tourism is not a new concept, it has only recently been brought to the forefront as tour operators, businesses, and destinations are beginning to take notice to the increasing demand for accessibility – according to the Sustainable Tourism Cooperative Research Centre in Australia some 88% of people with physical disabilities take a holiday each year. And with disabled American adults alone spending an average of $13.6 billion a year on travel, it goes to show that this is an important market to the tourism industry that should not be overlooked.

  5. Self-Analysis • Attended Adrian High School, LISD TECH Center -Managerial Finances, Digital Art/Media, Entrepreneurship, Marketing, and Finance. • Attending Adrian College Fall 2013 -Majoring in international business while taking Principles of Accounting, Business Law, Marketing, Management, Statistics, Microeconomics, Macroeconomics, Regional Geography, and Spanish • Strengths; Competed in the District, State, and International Level DECA competitions in Principles of Hospitality and Tourism. Fast, easy, eager learner. People friendly. Great communication skills. • Training Courses to complete: • Hotel And Management School • Canadian Tourism College for Travel and Tourism Courses

  6. Trading Area Analysis • Accommodation and food services sales, 2007 ($1000): 321,646

  7. Population By Race & Marital Status • For population 15 years and over in Hilton Head Island town: • Never married: 17.9% • Now married: 65.8% • Separated: 1.0% • Widowed: 6.9% • Divorced: 8.4%

  8. Economic Analysis

  9. Target Area Analysis: Competition Hilton Head Island Beach and Tennis Resort (Same Price) Red Roof Inn Hilton Head Island (Less Expensive) GeneralAirconditioned No smoking rooms/facilities Pets allowed Free local telephone calls FEMA approved Activities Outdoor pool ServicesMaid service, SecurityWake-up serviceCopyservice InternetWireless internet ParkingFREE parking AccessibilityAccessiblefacilitiesAccessibleroomsAccessibleparkingR oomTelevisionwith cable Radio Telephone AM/FM alarm clock Desk with lamp Heated guest rooms Microwave Cribs availabl eInroom movies Temperature control Electronic door locksS moke detectors Bath tub Wet bar • Activities: Pool, Health club • Services: Conference facilities • Internet: Wireless internet • Parking: FREE parking Highlights • 10 lighted tennis courts, pro shop; tennis pro available • Convention center, accommodates up to 2,000 people • Villas with fully equipped kitchens and living areas • Oceanfront swimming pool, kid's pool • Outdoor barbecue areas

  10. Target Area Analysis: Competition Sonesta Resort Hilton Head (More Expensive) My Hotel Air Conditioning – Pets Allowed – Elevators – Wedding Services – Free Secured Parking Spa – Pool – Fitness Center – Complimentary Continental Breakfast – Conference Canter – Meeting Rooms – Catering – Laundry – Maid Service – Room Service Handicap Accessibility Throughout Hotel – Wireless Internet – Childcare - Consierge • Air Conditioned – Pets Allowed – Elevators – Security • Indoor Pool – Fitness Center – Health Club – Jacuzzi/Sauna – Children’s Activities – Golf – Boating – Fishing • Bar/Lounge – Continental Breakfast – Restaurant – Coffee Maker In Room – Coffee Shop – Room Service – Family Plan • Business Center – Laundry Mat – Child Care • High Speed Internet – Cable – Safe – Iron/Ironing Board

  11. Strategy The hotel and lodging industry is driven by referrals and repeat business. So for the first ten years, Sail Inn and Suites will need to be aggressive at attracting new customers. The strategy is subject to change with feedback and surveys.

  12. Target Market Market Segment Analysis • Couples, Families, New Visitors, Returning Visitors, Wedding Parities, Businesses, and Retired • Aged 22-79 • Salary: Middle and Upper Income • Geographics: East Coast • Psychographics: Travelers, Shoppers, Business People, Golfers, Tennis Players. • Targeting Major Cities with-in a three hour drive

  13. Marget Segment Analysis Buyer Motives Customer Decision Making Amenities Price Locality • Vactaion • Business

  14. Operational Plan • Buying • Hours of Operation: • Check In : 10 am • Check out: 6 pm • 24 hour Security Gaurds

  15. Proposed Organization - 6 Bellhops (2 per building). – 1 General Manager on duty at all times – 1 Assistant Manager per building. -2 Front Desk Attendants. -1 Concierge per building. - 2 chefs per building staffed at all times. – 2 dishwashers. - 1 Accountant - 2 Maintenance people – 1 Bartender. – 1 Head House Keeper, 2 Linen Keepers. – 3 Room Maids per building. – 2 Valets – 2 Shuttle bus drivers – 3 Security Gaurds

  16. Proposed Goods/Service Costs • Buying From American Hotel

  17. Goods & Services Costs Continued

  18. Pricing Policies Winter Rates (November-April) Summer Rates (May-October) Includes Continental Breakfast, Airport Shuttle, Use of Pools, Exercise Equipment, and Internet

  19. Promotional Activities

  20. Sources of Capital

  21. Projected Start Up Cost

  22. Projected Sales for One Year Winter Months

  23. Projected Sales Summer Months

  24. Projected Net Profit/Loss • Projected Net Loss: -$4,455,511.55

  25. Resources • http://www.thehotelinventory.com/hotels-motels-for-sale/south-carolina/main-street-inn-781/ • http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/355/default.aspx • http://www.gstcouncil.org/blog/881/accessible-tourism-importance-sustainable-tourism-discussion/ • http://www.docstoc.com/docs/9831420/Hotel-Sample-Profit-and-Loss-Statement-For-the-Four---PDF • http://www.visualrota.co.uk/hotelstaffing.htm • http://www.hiltonheadislandsc.gov/departments/commdev/demographics.cfm • http://www.hiltonheadislandsc.gov/publications/plans/CompPlan2010.pdf • http://www.city-data.com/city/Hilton-Head-Island-South-Carolina.html • http://www.orbitz.com/hotel/United_States--SC/Hilton_Head/Hilton_Head_Island_Beach_and_Tennis_Resort.h349664/ • http://www.orbitz.com/hotel/United_States--SC/Hilton_Head/Red_Roof_Inn_Hilton_Head_Island.h44980/ • http://www.orbitz.com/hotel/United_States--SC/Hilton_Head/Sonesta_Resort_Hilton_Head.h11834/ • http://www.americanhotel.com/Default.aspx • http://www.aliexpress.com/wholesale/wholesale-hotel-mini-bar-fridge.html • http://www.score.org/resources/business-plans-financial-statements-template-gallery • http://www.schools-training.com/articles/travel-tourism-hotel.html

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