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AN INTRODUCTION TO MICROECONOMICS

AN INTRODUCTION TO MICROECONOMICS. Dr. Mohammed Migdad. Consumer Behavior Theories. CHAPTER 4. Chapter 4 content :. Chapter four Talks about consumer behavior theories which include: Marginal utility theory, Marginal and total utility, Consumer equilibrium,

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AN INTRODUCTION TO MICROECONOMICS

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  1. AN INTRODUCTION TOMICROECONOMICS Dr. Mohammed Migdad

  2. Consumer BehaviorTheories CHAPTER 4

  3. Chapter 4 content: Chapter four Talks about consumer behavior theories which include: • Marginal utility theory, • Marginal and total utility, • Consumer equilibrium, • The indifference curve theory, • The indifference map, • The budget line, • And the equilibrium using IC theory.

  4. 4.1 Introduction

  5. 4.2 Marginal Utility Theory In this section we will shed some light on: • The difference between Marginal and Total utility. • The balance of consumers using marginal utility theory. • Deriving the consumer demand curve. • Problem facing the marginal utility theory.

  6. 4.2.1 The Difference between Marginal and Total Utility • Total Utility (TU) is the aggregate level of satisfaction or fulfillment that a consumer receives through the consumptions of a specific good or service in a given period of time. • Marginal Utility (MU), however, is the amount of change in TU which is affected by the increase in consumption of one additional unit.

  7. Cases

  8. 4.3 Consumer Equilibrium • First condition

  9. 4.3 Consumer Equilibrium • Second condition Income = (Purchased quantity of product X * price of product X) + (quantity of product Y * price of product Y) I = Qx * Px + Qy * Py

  10. Example

  11. 4.4 Utility Theory and the Law of Demand

  12. 4.5Consumer Surplus

  13. Example

  14. 4.6 The Indifference Curve Theory

  15. 4.6.1 Definition of Indifference Curve

  16. 4.6.2 The Indifference Map

  17. 4.6.3 Indifference Curve Properties

  18. 4.6.4 Multiple Indifference Curves

  19. 4.6.5 Budget Line (BL)

  20. 4.7 Consumer Equilibrium Using Indifference Curves

  21. 4.8 Deriving the Demand Curve

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