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PC Printers Desktop Solution

PC Printers Desktop Solution. Thank you for joining. We will be starting our presentation momentarily. PC Printers Desktop Solution. New Printer Introduction. Jill Ryan Principal Product Strategist, Printers. Milestones IN Time:.

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PC Printers Desktop Solution

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  1. PC Printers Desktop Solution Thank you for joining. We will be starting our presentation momentarily.

  2. PC Printers Desktop Solution

  3. New Printer Introduction Jill Ryan Principal Product Strategist, Printers

  4. MilestonesIN Time:

  5. Most Complete Printer Line Gets Better !NEW replacements in 1H 2012 Intermec Desktop Intermec Industrial Intermec – Mobile Label Intermec – Mobile Receipt 3 Products 8 Products PF8 (2), PC41 PX (2) PF (2) PD (2) PM4i, 3240 PW50 PB31 PB21 PB42, PB51 PB50 6822 PB32 3 Products PB22 PB2 PB3 8 Products

  6. 3rd Generation of IN Printers • 1960’s - 1980’s: • Early founder of bar code industry, Invented Code 39 • Industry first: bar code printer, thermal printer, mobile invoice printer • 1990’s – 2000’s: • Establish 3400 legacy • IN acquires UBI and adds Smart Printing in PM4i • 2012 Forward: • 3 major platforms driven by customer needs: Desktop, Industrial, Mobile • Modular, Flexible, Easiest to use and manage

  7. New Desktop Printer PlatformReplacing PC41 & PF8 Flexible. Intuitive. Smart. PC43t 4” Thermal Transfer PC23d 2” Direct Thermal Launched: Feb. 22 at HIMSS PC43d 4” Direct Thermal Launching: March 13 at LogiMAT All printers and accessories in stock: March 12 SMB: Manufacturing Healthcare CEP embedded printer Retail

  8. PC43d/t, PC23d MessagingTarget Market: CEP/T&L, SMB Manufacturing, & Healthcare $400M world wide

  9. Delivering Value to Customers Expand your label printing with a solution that doesn’t require costly support (ie. trouble-shooting)

  10. PC43d/t, PC23dDelivering Value to Partners Expand your market share with a unique solution that doesn’t require costly support (ie. trouble-shooting)

  11. Healthcare MarketTarget Printer: PC23d • Intermec’s new desktop printer goes where the patient is for higher productivity and increased patient safety. • Applications • Patient wristband, specimen, medical records and asset labels - PC23d • Blood bagand pharmacy labels, prescription pad printing - PC43d • Autoclave cryogenic labels - PC43t • Advantages • More placement options with disinfectant-ready case and wall mount • Nurses & Admissions staff always know the status of their printer with Icon or LCD User Interface • Flexibility to upgrade at any time to wireless with security protocols • Track equipment and patients easier with HF RFID (PC23d); UHF RFID (PC43) • Support for all key 2D barcodes used in healthcare • Protect valuable prescription media with printer case lock and printer lock • Total Solution includes Printer, SG20 Scanner, Media and Service

  12. Courier / Postal MarketTarget Printer: PC43d • Applications • Shipping labels at customer businesses • Company-owned retail store shipping labels • Advantages • Reduce support calls and increase use of your services because users will always know the status of their printer with Icon or LCD User Interface • Create a great first impression with customers with your logo on the printer, ESim/ZSim auto-configuration and the configuration on a USB thumbdrive for the easiest set-up • Flexibility to upgrade at any time to Ethernet and/or wireless, including Bluetooth and Wi-Fi with user-installable, plug and play accessories • More placement options with ability to wall mount and/or battery operation • Intermec’s new desktop printer saves you money now and later because it’s the • easiest to install, maintain and support.

  13. SMB Manufacturing / DC Target Printer: PC43t • Intermec’s new desktop printer boosts productivity, printing labels faster. • Applications • Work-in-progress labels • Warehouse shipping labels • Advantages • Fastest throughput in its class for a clear productivity advantage • Staff always knows the status of their printer with Icon or LCD User Interface maximizes uptime and reduces tech support needs • Programmable with ability to connect standard USB keyboard, scale or other peripherals for application customization and increased process efficiencies • User-installable connectivity and accessories enabling long term scalability and operational flexibility • More placement options with ability to wall mount and/or battery operation

  14. PC43d/t, PC23dCompetitive Advantages

  15. PC Series Innovations Flexible, Modular One Hand Media Door Dual Core Ribbon Mechanism One Hand Media Load User Installable Ethernet User Installable Wifi/BT User Installable Printhead

  16. PC Series InnovationsFlexible, Modular User Installable Battery Base Power Adaptor Storage Base-Bay User installable Cutter / Label Dispenser • All accessories are User installable • Great opportunity to increase partner value and margin

  17. Protect Customers’ InvestmentUser Installable Accessories 300 dpi user upgrade available for ALL printers *Linerless not available at launch

  18. 3 New Printer Platforms PM43c, PM43 Ready. Reliable. Perform. DC/Warehouse, Manufacturing Public Launch: May 6 PR2, PR3 Fit. Fast. Flexible. DSD, Field Service & Sales, Public Sector, Mobile POS Public Launch: Apr. 16 PC43t, PC43d, PC23d Intuitive. Flexible. Smart. Healthcare, CEP, SMB Manufacturing Public Launch (PC23d): Feb 22 Public Launch (PC43d/t): Mar. 13 • Superior value means Easiest To Sell • Priced to deliver IN partners highest margin

  19. WIN with Printer Sales Tools & Collateral Sales Decks (All Products & DEs) Printer Videos (Mobile & Smart Printing) Quick Comparison Guides (Industrial, Desktop, Mobile) Printer Media Poster & Brochure (Complete product line) How to Sell Sheets (Industrial, Desktop, Mobile) To Access, Visit The Sales Resources Tab on Each Product Page…

  20. Co Engineered Intermec Media Lowers the TCO Printhead program offered by co-designing media with thermal printing • RIGID Testing Criteria in World Class Lab • Co-engineering of tensile strength and tear resistance to ensure durability • Adhesive bond strength to prevent edge lift after application • Opacity of the face-stock for optimal sensor performance to ensure consistent feeds • ANSI Grade A verification to delight the customer’s trading partners Summary – The Intermec Printhead Warranty Program saves the customer on average $1.00 to $1.60 per roll

  21. Call To Action – What we need from YOU • Motivation • Rekindle your passion for printing – this is the best year for IN printers since 1997! • Be bold – offer your customers a REAL choice.  Tell them why these are the best on the market !! • Be a Trusted Advisor – commit to knowing the products and tell the story: “Why IN Printers” offer your customer more value • Partners: Introduce PC Series to your customers • 5 current customers and 5 new customers • With your CBM, agree to 3 things your company will do differently to raise awareness and interest with your sales team and clients. • Identify case study opportunities • Feedback throughout 2012+ • What do customers & partners love about our new Printers? • What is not gaining traction with customers & partners? • What new programs & sales tools do you need to drive growth?

  22. Intermec Partner Concierge Jennifer Gilbert Senior Channel Marketing Manager, Intermec

  23. Intermec Partner Concierge • IPC can be defined as a Marketing Agency • Free co-brandable materials • Campaigns in a Box • Consultative marketing support • Campaign development/implementation • Website evaluation and redesign • List acquisition/Data mining • Telemarketing • Events – trade shows and webinars

  24. New PC Printers Campaign in a Box

  25. Outside the Box • Partner Pain Point • No dedicated Marketing staff, Sales Manager is leading efforts • Limited marketing knowledge • Co-op/CDF funds available but not sure how to use them • Other marketing initiatives have been unsuccessful • Intermec Partner Concierge Solution • Kickoff meeting with IPC, CBM, Partner, Channel Marketing • Create and approve Program Development Worksheet • Define the scope of the initiative • Critical to pin down messaging • Agree to tactics/materials • Develop timeline • Deliver creative • Launch program • Provide results

  26. Outside the Box Sample Schedule

  27. Marketing Best Practices 5 Steps to maximize campaign ROI 1. Well defined goals and objectives 2. Clearly define target audience/prospects 3. Deploy multi-touch marketing approach (campaign in a box) 4. Prospect relevant “call to action” 5. Plan to nurture prospects and leads

  28. Marketing Pitfalls 5 Tactics you should AVOID 1. Lack of timely sales follow-up and feedback 2. Not mining existing prospect and customer lists 3. Telemarketing campaign to a “new list” 4. Single tactic marketing activity 5. Reinventing the marketing wheel… Utilizing and customizing existing Intermec and IPC developed marketing programs and collateral will lower campaign costs, shorten campaign development timeline and significantly improve campaign ROI.

  29. Get Started Now • Register: www.partnerconcierge.com • Kick off your campaign! Contact IPC • walter@partnerconcierge.com • (480) 350-7999

  30. THANK YOU!

  31. Q&A

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