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Mississippi Tourism… …one porch at a time

Mississippi Tourism… …one porch at a time. Welcome. GOALS Mississippi Tourism Overview Bed & Breakfast Impact on Tourism Diversity of B & B Experience in MS Why stay in a B & B vs. Hotel/Motel Finding the right Bed & Breakfast for you Interested in owning a Bed & Breakfast?.

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Mississippi Tourism… …one porch at a time

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  1. Mississippi Tourism……one porch at a time Welcome

  2. GOALS Mississippi Tourism Overview Bed & Breakfast Impact on Tourism Diversity of B & B Experience in MS Why stay in a B & B vs. Hotel/Motel Finding the right Bed & Breakfast for you Interested in owning a Bed & Breakfast?

  3. Mississippi Tourism • Lodging – Casinos, Hotels, Motels, Bed & Breakfasts Inns, Cabins, Retreats, R.V. Sites • Dining – Restaurants, Bars, Food & Beverage Service Locations • Attractions - Casinos, Amusement Sites, Museums, Theme Parks • Recreation - Golf Courses, State Parks, Outdoor Adventures • Tourism – State, CVB’s, Tourist Centers, Travel Agents, Tour Bus Operators, Guides

  4. Mississippi Travel & Tourism 2009 Annually 19 million visitors to Mississippi REVENUE Visitor Expenditures $5.6 billion $1 of every $13 in Taxes for the General Fund or $357 million annually attributed to Tourism JOBS 79,000 Direct Travel & Tourism Jobs Annual Payroll $1.63 billion 13,500 Hotel & Lodging Jobs

  5. $3.4 Billion Industry • 20,000 B & B’s in the United States • 7.9 Average Number of Rooms per B & B • 41% Average Occupancy • $143.90 Average Daily Rate Bed & Breakfast Inns - Nationally

  6. Bed & Breakfast Inns - Nationally • 94% Rooms have Private Baths • 36% have achieved Historical Designation • 79% Owners live on Premises • Average Size B & B is 5,700 square feet • 93% offer FREE high speed internet • 29% Rural – 23% Urban – 5% Suburban – 43% Village

  7. Bed & Breakfast Inns – State of Mississippi 164 B & B’s in the State 791 Guests Rooms 44% Occupancy $25 million revenues 1,800 employees Economic Impact of $275 million

  8. Mississippi Travel & Tourism 2009 Product Diversity Blues Trail & Music History Elvis Presley Birthplace Jackson Museums and Convention Ctr. Historic Natchez & Pilgrimages Unique Culinary, Literary and Musical Tradition Outdoor Adventure Casinos Civil Rights & Civil War History Gulf Coast Beaches Not to mention our Southern Hospitality

  9. Mississippi Bed & Breakfast Inn Diversity www.missbab.com

  10. Professional Association of Innkeepers International NATIONAL Bed & Breakfast Inns-Affiliations Bed and Breakfast Association of Mississippi STATE AAA, BedandBreakfast.com, Select Registry, Tripadvisor, etc. INDEPENDENT

  11. Bed & Breakfast Inns-Affiliations

  12. Bed and Breakfast Inn • Owner occupied or managed single family home • Usually 8 rooms or less • Short term lodging with breakfast only included Bed & Breakfast Inns-Definitions • Bed and Breakfast Inn with Group Events • In addition to lodgers, meals may be served to guests of private functions – Weddings, Socials Events, Corporate Meetings etc. • Typically not more than 24 rooms • Historic Inn, Country Inn, Urban Inn • Same as above but may also operate restaurant open to the public • Usually has Historic Preservation designation • May also offer Day Spas, Gift Shops, Other Income sources

  13. Hotels vsBed & Breakfasts WHEN YOU HAVE AN OPTION, DO YOU STAY AT A HOTEL OR DO YOU EXPERIENCE A BED & BREAKFAST?

  14. I STAY AT HOTELS BECAUSE… • Rewards Points • I know what I’m getting – Cookie Cutter • Efficient – In/Out (Express Check-out) • Amenities – Dining, Bar, Room Service, Health Club, Spa Etc. • Convenient Location • Clean, well maintained

  15. I STAY AT B & B’S BECAUSE…. • The EXPERIENCE – every B & B is unique • “Home away from Home” comforts • Privacy and Relaxation • Personality – Innkeepers/Staff, antiques, meeting other guests, etc • History (Story) of the Inn and area • Cleanliness • Amenities

  16. Sample the Experience www.fairviewinn.com

  17. Myths About Bed & Breakfast Inns • Too Expensive • Too Many Rules • Hard to Find • No privacy • Business Travelers can’t stay at B & B’s • You’ll have to make small talk with Innkeeper or other guests • I’m taking a chance at a B & B – don’t know what I’ll get

  18. B & B Comment Cards www.tripadvisor.com www.bedandbreakfast.com www.selectregistry.com

  19. Becoming an Innkeeper • Business or Lifestyle • Reality vs Romance • Steps to Acquisition, New Build or Conversion • Benefits of Innkeeping

  20. Resources for Aspiring Innkeepers • Aspiring Innkeeper Seminars • - • State Associations • Innkeepers, Consultants

  21. REMEMBER EXPERIENCE MISSISSIPPI BED & BREAKFAST INNS….. …..ONE PORCH AT A TIME

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