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Completing the Circle

Insuring that our message is heard!. Completing the Circle. When was the last time you said . . . I thought they understood that . . . I was sure we had their support ... I know they know why we’re doing this . . . If they don’t get it . . . It’s not their fault ... It’s yours!.

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Completing the Circle

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  1. Insuring that our message is heard! Completing the Circle

  2. When was the last time you said . . . • I thought they understood that . . . • I was sure we had their support ... • I know they know why we’re doing this . . . • If they don’t get it . . . • It’s not their fault ... • It’s yours!

  3. Communications-The Soft Side of the Building Blocks

  4. We know that leadership needs to “get it” before things happen.

  5. We know that we need to build strong base elements to support economic growth.

  6. We also know that we just can’t build the lower levels and be done.Every project changes the conditions in the community and make us readjust our building blocks.

  7. It’s a Circle . . . and any break in the circle,halts our progress ... and while I’m sure that all of us as Economic developers understand this ...

  8. Circles of Communication

  9. How do we make sure that our boards, our local and our state officials “get it” too? • Our challenge as economic developers is to make sure that the right message is heard at the appropriate levels.

  10. What is the message you are sending?Is it the right one?

  11. What are the Messages? Organizational Target Audience • Board • Investors Messaging • Who are we ? • What do we do? • What have we done? (lately) • What are we doing now and why?

  12. Community Target Audience • City Council • County Government • Community at Large Messages • What have we done for the community? • Who has it helped? • What effect did it have on our community? • What is the next project and Why?

  13. Regional or Statewide (policy makers) Target Audiences • State and Federal Agencies (funders) • State Legislators • U.S. Senate and Congress Messages • What have we done and who has it served? • What effect has it had and how will this continue to benefit constituents? • What programs were important in making this happen? • What are our future opportunities?

  14. Why is Messaging Important? • Local Support – Only as good as your last hit! • Statewide Program Support • Federal Support We are only as good as the tools we have available!

  15. Ways to Carry Your Message! • Person to person • Media – newsletters etc. • Website • Presentations • Success stories: yours, WEDA’s, WBC’s…

  16. Tools to help you with your story • Synchronist Surveys • Regional Project Assessment System (RPAS) • First hand information – Your Story!

  17. Synchronist Surveys • Survey instrument designed to help answer: • What is the company’s value to the community? • What is the growth potential of the company? • Is the company at risk of downsizing or relocating? • What is the company’s level of satisfaction with the community • Are there problems in the community that pose a threat to businesses? • Are there untapped opportunities that can be leveraged?

  18. Communicating your story

  19. Regional Project Assessment System (RPAS) • An estimate of the economic and revenue impacts based on assumptions and present knowledge about future company operations. • Work with your WBC Regional Director. • Minimum inputs • # Employees • Annual Payroll • Industry Type

  20. Acme Anvil, LLC Inputs • Industry type: Fabricated Metals • 16 jobs • Annual payroll: $806,000 • 8,600 Square Feet shop/office building • Annual lease: $36,000

  21. Quick & Dirty Impacts Acme Anvil • 21 direct, supplier and consumer jobs • $982,908 in direct, supplier & consumer income • $29,113 local tax revenue • $12,188 state tax revenue

  22. Completing the Circle • It is imperative for you to articulate your successes! • Identify those people – commissioners, city council, legislators and program managers who need to hear about what your are doing!! • TELL THEM!!!!!

  23. Blowing your horn isn’t bragging It’s insuring your future!

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