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T4ID Project: Micro-scale giving & social media

T4ID Project: Micro-scale giving & social media. Hayden Tang. Problem Statement. How can micro-scale giving be effective given recent trends in online behavior and marketing?. Approach: Learn through Experiment. Social Media. Click-to-Donate Integration. Benchmarking.

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T4ID Project: Micro-scale giving & social media

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  1. T4ID Project: Micro-scale giving & social media Hayden Tang

  2. Problem Statement How can micro-scale giving be effective given recent trends in online behavior and marketing?

  3. Approach: Learn through Experiment Social Media Click-to-Donate Integration Benchmarking • How easy is it to integrate social media? • Technical barriers? • Possible integration with click-to-donate? • Can we utilize multiple sites/causes? • What do successful micro-giving sites employ? Application Development & Analysis

  4. Key Deliverables & Objectives: • System that integrates micro-giving & social media • Click-to-donate sites • Scoreboard & Competition • Facebook Connect • Impact on awareness, sustainability

  5. Interactive Prototype: haydent.org/savetheworld/ PHP backed with mySQL database Facebook API (Facebook Connect) Used Ajax & Jquery to make user interface simple and easy Front end development utilized Bootstrap framework

  6. Interactive Prototype: haydent.org/savetheworld/

  7. Key Observations/Takeaways • Tracking • Social Competition • Benchmarks • Hard to track user clicking through multiple platforms • Sometimes we forget the ‘bigger picture’ • Raises awareness, but not as sustainable • Individual systems that promote specialization (2care.com) • Social media can make a strong impact

  8. Questions? • System that integrates micro-giving & social media • Click-to-donate sites • Scoreboard & Competition • Facebook Connect • Impact on awareness, sustainability

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