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Using SMS for 2-way field communication and information services in rural Cambodia

Using SMS for 2-way field communication and information services in rural Cambodia Cambodia Crop Production and Marketing Project (CCPMP): ASEM-200-130. Dr Robert Fitzgerald University of Canberra Presentation to the CCPMP Meeting Battambang, Cambodia, 10 February 2009. Objectives.

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Using SMS for 2-way field communication and information services in rural Cambodia

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  1. Using SMS for 2-way field communication and information services in rural Cambodia Cambodia Crop Production and Marketing Project (CCPMP): ASEM-200-130 Dr Robert Fitzgerald University of Canberra Presentation to the CCPMP Meeting Battambang, Cambodia, 10 February 2009

  2. Objectives • Objective C3.To improve post-harvest management, communications along the supply chain and value chain integration for maize and soybean in north-western Cambodia Development of improved communications between different levels of the supply chain using SMS technology

  3. Background • Access to accurate market information is fundamental to the operation of equitable and efficient marketing systems • In western Cambodia maize and soy bean farmers and traders suffer from poor communications between different levels of the supply chain. • Low-cost, reliable and accessible solutions that we match to simple training programs. • Our focus on flexible two-way communication systems that can be adapted by different communities of users to meet their particular information and communication needs.

  4. SMS • Low-cost mobile messaging system with good coverage in Cambodia • SMS server can be available 24 hours/7 days • Support for push and pull services • Push: SMS server can send messages to phone user • Pull: a user can request information (Information on demand) from SMS server • Support for users to contribute (e.g. submit price information) and participate (e.g. complete surveys & ask questions/seek advice)

  5. FrontlineSMS • Plug-and-play texting solution for NGOs and others which requires them to have little or no technical expertise. • FrontlineSMS is the "Swiss Army Knife" of SMS applications • FrontlineSMS has been used by NGOs in over fifty countries for a wide range of activities including: • the capture and exchange of vegetable (and coffee) price information • the distribution of weather forecasts • the carrying out of surveys and the reporting and monitoring of disease outbreaks

  6. FrontlineSMS • Create and manage all of your SMS-related contact groups • Send and receive messages via special on-screen consoles • Provides incoming and outgoing message history for each contact • Engage with your contact groups - run surveys, via the SurveyManager • Run your own text-based information service via the automated ReplyManager • Export data to Excel and other programs • No need to be on-line - works on any GSM network via your own PC or laptop

  7. ----CCPMPsms---- 1. PRICE 2. WEATHER 3. NEWS & ALERTS 4. FARM TIPS 5. Q&A 6. SURVEYS 7. HELP ----CCPMPsms---- Example 1

  8. Information Services (1) Stage 1 • Price and market information by region • Connect to Cambodian Agricultural Market Information System (CAMIS) database via SMS • Farm tips - crop/production information • Weather, news and alerts – e.g. TB warnings • Requests for information (fax back or mail out) • Price submission

  9. Information Services (2) Stage 2 • Question and answer services (FAQs) • Send PEST – autoreply with pest information • Send ‘What is the green worm?’ Extension Officer reply ‘Most likely podsucker. Contact XXX and treat with YYY’ • Surveys and polls • Farmer survey: Rate your maize crop from 1 – 5 • Farmer sends: MAIZECROP 3 • Trader survey: Rate soy bean quality from 1 – 5 • Trader sends: SBQUALITY 3 • Link buyers and sellers by region • SMS MAIZEBUYER • Mr Teo – 012 345 678 • Ms Rattanak – 017 324 999 • Local service directories

  10. SMS Servers FARMERS COLLECTORS MJP TRADERS CAMBODIA GOVT Pailin Silo SILOS NGOS FRONTLINESMS SERVER (PC, MAC or LINUX) GSM MODEM

  11. 2009 action plan NAMA • establish SMS server at Pailin Silo (February) • nominate server coordinator • SMS relay of CAMIS market information • price collection and dissemination for NAMA region • develop user training MJP • establish SMS server at MJP HQ (February) • nominate server coordinator • SMS relay of CAMIS market information • price collection and dissemination for Samlaut region • develop field communication systems • develop user training

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