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DVB-H Seminaari. DVB-H trials&pilots, products and future vision Jani Väre 19.5.2006. DVB-H trials. TM-H ad-hoc group has published Validation task force report, which consists of measurements within different environments and validates the DVB-H standard.
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DVB-H Seminaari DVB-H trials&pilots, products and future vision Jani Väre 19.5.2006
DVB-H trials • TM-H ad-hoc group has published Validation task force report, which consists of measurements within different environments and validates the DVB-H standard. • Already before that, several DVB-H trials have existed throughout the globe. • DVB-H trials usually have technical phase and pre-commercial or commercial phase • Technical trial = Investigation of the technical elements and end-to-end interoperability of the system. Always before pre-commercial or commercial trial. • Precommercial or commercial trial= Investigation of the use of services with the group of end users. • The first ever DVB-H technical trial was launched in Helsinki 2004 • The first ever commercial DVB-H trial followed in Helsinki 2005 • One of the next DVB-H trials takes place in Las Vegas (USA) during the fall 2006.
Helsinki trial (1/5) • Time frame: March – June 2005 • Type: Consumer • Number of participants: 500 • Partners: Nokia, Digita, Elisa, TeliaSonera Finland, MTV, Channel Four Finland (Nelonen), YLE • Channels: MTV, Channel Four Finland (Nelonen), and YLE • Summary: • 41% would be willing to purchase mobile TV services • 50% thought that 10 €/month was a reasonable • 58% believed broadcast mobile TV services would be popular.
Helsinki trial (2/5) • Opinions about content: • familiar program offerings • content that is suitable for short and occasional viewing • Popularity: • Familiar Finnish programs • sports and news channels (CNN, BBC World, Euronews). • Live sport events (F1, football and Ice hockey) • Viewing patterns: • Duration for watching mobile TV per day: • ‘Regular users’: approximately 20 minutes a day • ‘Active users’: 30 to 40 minutes per session. • Participants also watched mobile TV at different times than traditional TV peak hours. • Mobile TV was most popular while traveling on public transport although it also proved popular at home, complementing participants' main TV watching.
Helsinki trial (3/5) • Consumer key requirements: • Easy and intuitive service usability • Good technical functionality and reliability • Content that is also suitable for short period viewing • Mobile phone functions must not be compromised by the TV application
Helsinki trial (4/5) • Finnish Mobile TV platform in a nutshell
Helsinki trial (5/5) • Broadcasting coverage map
Trials around the globe (1/2) • Launched/ongoing: • AUSTRALIA (Sydney) • CANADA (Toronto) • CZECH REPUBLIC (Brno) • FRANCE (Metz, Paris(TDF), Paris(CANAL+)) • GERMANY (Berlin (BMCO), Berlin (T-systems), Erlangen) • INDIA (Delhi) • INDONESIA • RUSSIAN FEDERATION (Moscow) • SINGAPORE (Singapore) • SOUTH AFRICA (Johannesburg) • SPAIN (Zaragoza/Gijón) • TAIWAN (Taipei) • UNITED KINGDOM (Cambridge) • USA (NAB2006, Pittsburgh)
Trials around the globe (2/2) • COMPLETED: • Finland (Helsinki) • Italy (Turin) • Netherlands (The Hague) • Portugal (The Lisbon) • Spain (Barcelona/Madrid, Seville/Valencia) • Switzerland (Bern) • United Kingdom (Oxford)
PRODUCTS (1/5) • Currently the number of DVB-H terminal and head-end equipment vendors has exploded. • Also the quality range for the products is wide. • In addition to terminals and head-end systems, other DVB-H related products have surfaced. • The DVB-H specific product categories: • Terminals • Receivers • IP encapsulators • Service systems • Security solutions • Protocol/network analysers • Protocol simulators
PRODUCTS (2/5) • TERMINALS • Nokia 7700 (not commercially available) • Nokia 7710 (terminal commercially available without receiver) • Nokia N92 (soon available) • Motorola ?(not commercially available) • Siemens/BENQ ? (not commercially available) • Samsung ? (not commercially available) • LG ? (not commercially available) • Sagem (not commercially available)
The following companies (total 32) are known to have DVB-H receiving devices on the market or in development: Alps ElectricBenQBroadcomDiBcomEmbeddiaEXPWAYFraunhofer IISFreescale SemiconductorFrontier SiliconHantroIBM Imagination TechnologiesInfineon TechnologiesLG ElectronicsMicroTune Modeo/HTC MotorolaNEC Europe Ltd.NeoMagic Corp.NokiaPace MicroTechnologyPenthera Technologies, Inc.PhilipsPnpNetwork TechnologiesSagemSamsungSiano Mobile SiliconSIDSASilicon & Software SystemsSony EricssonSony SemiconductorSTMicroelectronicsTexas Instruments PRODUCTS (3/5)
HEAD-END EQUIPMENT Head-end equipment consists of IP encapsulators, service systems, middleware SW, security solutions, etc. The following companies all have DVB-H headend equipment commercially available. : Agilent TechnologiesAxceraCardinal Information SystemsCoding TechnolgiesDiBroCDigital InstrumentsDMTDTVinteractive ELTIEmbeddiaEnensysEnvivioEUROTEL EXPWAY Fraunhofer HHIFraunhofer IMK MAINDATA Mayah CommunicationsMediasyscomNagravisionNDSNokiaPenthera Technologies, Inc.ProTelevision TechnologiesRENESAS TechnologyRohde & SchwarzRRDSIDSASiemensSilicon & Software SystemsStreamtelTektronixTerayonThomsonTeamCastUDcastUnique Broadband SystemsViaccess HarmonicHarrisInnoxius TechnologiesIrdeto PRODUCTS (4/5)
PRODUCTS (5/5) • OTHER • Other products consists of e.g. network/protocol analyzers, protocol simulators etc. tools. • Examples: • Tea Vui Huang's DVB-H ESG Simulator • Tektronix MPEG-2 analyzer with DVB-H support • SAM DVB-H protocol analyzer • UDcast UDbox
Future vision (1/2) • The final ‘takeover’ of DVB-H is close. • The location of first commercial DVB-H network is still pending. The candidates are: • Italy • Scheduled by June 2006 • La3 in time for the World Cup in June 2006. • Finland • Scheduled during 2006 • The first stage: • Ring Road III in the Helsinki region • Turku • Oulu • The network will reach 29% of the population by the end of 2006.
Future vision (2/2) • Commercial DVB-H launch has been announced for the following places: • FINLAND (Nationwide) 2006 • GERMANY (north German states) 2007 • ITALY • (nationwide – walk-TV) June 2006 • (nationwide – TIM/Mediaset) June 2006 • USA (nationwide – Modeo) Q4/2006 • Trials have shown globally that the demand for MobileTV is huge. • The position of DVB-H vs. other systems that can provide MobileTV (e.g. ISDB-T, DMB and FLO) is overhelming.