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Keywords are words and phrases in description and metadata that are relevant to the content on a page and are an essential part of organic SEO and paid marketing campaigns. In other words, keywords are the words and phrases that people type into search engines to find what they’re looking for. For example: if someone is looking to buy a new jacket, they might be typing something like ‘’means leather jacket ‘’into Google. Even though the phrase consists of more than one word, it’s still a keyword. WHY ARE KEYWORDS IMPORTANT FOR BUSINESS? Keywords play a pivotal role in the success of any digital marketing strategy. they act as a bridge connecting the content, website, and potential customers. By incorporating relevant keywords into online content, one can improve their chances of being discovered by search engines and reaching the target audience. Effective keywords can help marketing professionals boost their organisation‘s social media presence, better understand what prospective customers want, and gain insight into brand reputation. These can be used to develop nimble marketing strategies that can lead to growth. HOW TO ENHANCE DISCOVERABILITY OF KEYWORDS? Strategically using relevant keywords increases the discoverability of one's book among the target audience. It helps the book appear in front of readers actively searching for books in specific genres or topics. Try replacing a single–word keyword with terms or phrases. Use keywords of two to three words that potential customers are likely to use to describe the product or service. In some cases, this means that one wants to make keywords that are too general and more specific. WAYS TO ENHANCE DISCOVERABILITY 1. SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization (SEO) is the practice of orienting one website to rank on search engine result pages (SERPs) so that one receives more traffic, which aims to typically rank on the first page of Google results for search terms that mean the most to one's target audience. SEO helps search engines understand the content and helps users find sites and make a decision about whether they should visit one site through a search engine. 2. INCREASING WEB TRAFFIC Website traffic growth is a key metric for any marketer to track and improve because increasing traffic increases the number of potential customers one can incur .it also indicates the health of one top-of-the-funnel activity like social media, paid ads, SEO, etc. FOLLOWING ARE THE WAYS TO INCREASE TRAFFIC
·Think about SEO ·Create Awesome content ·Refresh outdated content ·Get Social ·Give away the good stuff ·Write a guest post 3. IMPROVING VISIBILITY IN SEARCH ENGINE RESULT PAGES(SERPs) SEO is the process of improving the visibility of a website or a webpage on search engine result pages (SERPs) as to make a company’s website more discoverable thereby driving traffic and sales. FOLLOWING ARE THE WAYS TO IMPROVE VISIBILITY IN SEARCH ENGINE RESULT PAGES 1. Target keywords with the website 2. Make it easier for Google to crawl pages 3. Build more website pages 4. Add website to online directories 5. Use compelling titles WHAT IS A TARGETED MARKETING STRATEGY? Targeting marketing is the strategy of tailoring and personalising online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected on their traits, interests, and preferences. Some of the marketing strategies are: ·REACHING THE RIGHT AUDIENCE Reach the target audience by optimizing the marketing and communication strategy. targeting marketing efforts will help one build brand credibility and form valuable client relationships. Give potential clients visibility into the services one offers to grow their business. If one hits the right target audience one will be able to sell their products or services easily. not only that, growing with the right target audience is easier because there are chances of becoming one's loyal consumers if they are satisfied. ·TAILORING CONTENT AND ADVERTISEMENT
Tailoring advertising is when companies specifically target and tailor their promotions to a specific type of customer based on their age, gender, or other demographic information Information used in tailored advertising can come from social media profiles, internet behaviour, and more. On the other hand, tailored content is all about personalization. Tailored content is all about delivering experiences that speak directly to each customer. ·IMPROVING CONVERSION RATES Effective tactics include creating persuasive landing pages, improving website navigation, and usability, testing different CTAs, and using analytics to measure and refine results. By implementing these strategies, a business can boost its conversion rates and ultimately drive revenue growth. WHY IS KEYWORDS COMPETITIVENESS SO IMPORTANT? Keyword competitiveness is important as it boosts the reputation as well as increases website ranking over time. Thus, if high-ranking search competitors for a particular keyword have healthy backlink profiles, the new page will find it hard to rank for the same keyword to displace them on SERP. Choosing a competitive keyword is a crucial step in SEO. Competitive keyword analysis helps one to learn more about their competitors, the strategies they use to rank in search engines, and how one can outrank them. They are the game changer when it comes to content creation for SEO. Since the topics one's rivals are writing about are relevant to their target audience as well. it’s a great way to freshen up one content strategy or expand into new topics. In conclusion, keyboards play a pivotal role in the success of big commerce operations. Through efficient keyword usage, a business can heighten its discoverability, target its marketing efforts, gain a competitive advantage, operate cost-effectively, and make data-driven decisions. For more information on bigcommerce development services you can visit our website.