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CMNS 354 Project 1B

CMNS 354 Project 1B. D101 Group 5 Ying Lam Jenny Hu Mandy Jin. Question 5. Explain and illustrate and/or demonstrate how the following terms and concepts apply to design: “Ockham’s Razor,” “form follows function,” and “signal to noise ratio.” . Ockham’s razor . …. Ockham’s razor.

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CMNS 354 Project 1B

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  1. CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin

  2. Question 5 Explain and illustrate and/or demonstrate how the following terms and concepts apply to design: “Ockham’s Razor,” “form follows function,” and “signal to noise ratio.”

  3. Ockham’s razor …

  4. Ockham’s razor • Simple designs are preferred • Unnecessary elements decrease a design’s efficiency, and increase the probability of unanticipated consequences. • These unnecessary elements have the potential to fail or create problems.

  5. Ockham’s razor (Continued…) How would one know whether a design follows the principles of Ockham’s Razor? Keep in mind the following: to “select the display with the FEWEST visual elements.” (p.172)

  6. Choose the Design that follows the principles of Ockham's razor

  7. Form follows function .

  8. Form follows function • Concept origin: Jesuit monk Carlo Lodoli (18th C.) • Influenced designers - Horatio Greenough & Louis Sullivan (p. 107)

  9. Form follows function (cont’d…) Descriptive Prescriptive • “Beauty results from purity of function…” – p. 106 • Based on belief that “form follows function in nature”argued to be false should be the other way around • Artistic considerations in design should be secondary to functional ones • Based on descriptive interpretation

  10. Signal-to-noise ratio .

  11. Signal-to-noise ratio Information = Signal  Degradation Extraneous Information = Noise  Diluting Clarity

  12. Signal-to-noise ratio

  13. Maximizing Minimizing Research Decision Testing Emphasizing Necessary Unnecessary -Minimize -Realize -Avoid/ Eliminate GOOD DESIGN!

  14. Discussion question • Aside from the examples of ‘form follows functions’ we have shown, what are more examples of this in our daily life? • During the communication design process, can you think of any ways to avoid or reduce noise? • Ockham’s razor is known for keeping designs simple, with that in mind, why do designers still like to complex their designs?

  15. Credits Ying Lam - Responsible for Ockham’s Razor - Powerpoint Proof-Read and Tweaking - Script & Bibliography Jenny Hu - Responsible for Form follows Function - Powerpoint Layout Design - Powerpoint General Starter Summary of Terms Mandy Jin - Responsible for Signal-to-Noise Ratio - Powerpoint Signal-to-Noise Ratio Summary Amish Round Tables. Brookline Dining Room Table. (n.d.) Retrieved on June 1, 2011 from http://www.amishroundtables.com/index.php?main_page=product_info&cPath=1_18&products_id=1820 Confusing restroom signs. Improved Exterior & Interior Design Check Out The New Grand Cherokee. (n.d.) Retrieved on June 2ed, 2011 from http://www.tensionnot.com/pictures/Toilet/Confusing-Restroom-Signs Google. Google Homepage Screenshot. Retrieved on June 1, 2011 from http://www.google.ca Hans. Tables by Chul an Kwak. May 6. 2009. Retrieved on June 1, 2011 from http://cubeme.com/blog/2009/05/06/tables-by-chul-an-kwak/ Lidwell, William et al. (2010). Universal Principles of Design. Beverley, Massachusetts: Rockport Publishers Inc. PoshGirl Couture. Pink Barbie Beetle. (n.d.) Retrieved on June 1, 2011 from http://poshgrlcouture.blogspot.com/2011/03/step-aside-barbie.html Ryan, C.D. Form follows function. June 1. 2008. Retrieved on June 1, 2011 from http://www.cdryan.com/postings/06.08/06.08.htm Washroom signs. Titanium Steel Letters Inc. Retrieved on June 2ed, 2011 from http://tisteelletters.com/?page_id=24 Yahoo. Yahoo Homepage Screenshot. Retrieved on June 1, 2011 from http://www.yahoo.ca

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