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Dive into Transition Training 2007 to understand the stages of change, from pre-contemplation to action, focusing on why raising awareness is crucial. Learn effective engagement strategies, reach diverse demographics, and design impactful programs for collective well-being.
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Engaging the community – the core of transition Transition Training 2007
Some questions • Why do we awareness raise? • How does engagement happen? • Who are we trying to reach? • How many do we need to reach?
Why awareness raise? • The messages in the media are profoundly contradictory and confusing • The Transition message is clear and helpful: PO + CC = Systems rethink • Transition has a big vision and needs many people to make it work
Stages of change Transition Training 2007
Pre-contemplation Contemplation Preparation Change Who needs what? Talks, films, information! Peak oil films, 11th hour Is there a problem? Detailed reasons for change, and solutions What needs doing? “What will I do? and how?” Re-skilling; ; transition teams; bus timetables Support, company celebrations, deepening work “Keep going?” “Something else?”
Who is in your “community?” Transition Training 2007
Food, land Education Energy Housing / built environment Interested in different topics
Different cultures or countries Muslim Other social / demographic breakdowns – class, age.. BME Irish White UK
Mental - talks, books, articles Emotion – feelings, connection Kinaesthetic – senses, auditory, touch Physical – digging, cycling.. Style of learning / engaging
Collective well being Entrepreneurs Loyal to family / social group Personal security Values and Motivations
How many do we need to reach? • Change is non-linear! • Between 15 – 20% can create the tipping point • Social connectors help to widen and bridge • External changes are working in your favour??