1 / 13

MARKETING AND BRANDING OF RACING

MARKETING AND BRANDING OF RACING. RACING AND MEDIA IN THE 21 ST CENTURY MIKE MULVIHILL, SENIOR VICE PRESIDENT OF PROGRAMMING & RESEARCH, FOX SPORTS TV. U.S. Media Landscape. 7.5 Hours of TV For Every 1 Hour Online How Video Content Is Seen 97% via Television 2% via Computer

lam
Download Presentation

MARKETING AND BRANDING OF RACING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MARKETING AND BRANDING OF RACING RACING AND MEDIA IN THE 21ST CENTURY MIKE MULVIHILL, SENIOR VICE PRESIDENT OF PROGRAMMING & RESEARCH, FOX SPORTS TV

  2. U.S. Media Landscape 7.5 Hours of TV For Every 1 Hour Online How Video Content Is Seen 97% via Television 2% via Computer <1% via Tablet or Mobile 3rd Heaviest TV Viewing Country

  3. Power Of Live Sports More Channels, More DVRs Sports: Broad Audience Watching Live Attracting Hard-To-Reach Consumers

  4. Rights Rising, New Channels Launching Premiership, Wimbledon, USGA FOX Sports 1, FOX Sports 2 FOX Sports Brazil, FOX Sports Holland

  5. The Challenge of Younger Viewers Average Horse Racing Viewer is 60 Attracting Younger Viewers Hire Young, Fresh Talent Create a Unique Visual Difference Promote Aggressively in Young-Appeal Programs FOX and FOX Sports Are Younger Than the Competition

  6. Opportunities For Horse Racing #1   AFFLUENCE Horse Racing Is A Premium Property Attracting Hard-To-Reach Affluent Consumers

  7. Opportunities For Horse Racing #2   LIVE PROGRAMMING In An On-Demand Entertainment World Live Sports Events Command Attention

  8. Opportunities For Horse Racing #3   VOLUME OF RACES Hundreds of Graded Stakes are Not Widely Available in the U.S.

  9. Opportunities For Horse Racing #4   international calendar Showcase the Glamour and Spectacle Racing to High-Income Consumers

More Related