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An evaluation of attendee experience’s of the 2011 Galway St. Patrick’s festival parade: an ethnographic observation

An evaluation of attendee experience’s of the 2011 Galway St. Patrick’s festival parade: an ethnographic observation. Tomas Mangan. Overview. Purpose Memorable experience Value of study “Experience factors ”. Pine & Gilmore’s Experience factors.

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An evaluation of attendee experience’s of the 2011 Galway St. Patrick’s festival parade: an ethnographic observation

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  1. An evaluation of attendee experience’s of the 2011 Galway St. Patrick’s festival parade: an ethnographic observation Tomas Mangan

  2. Overview • Purpose • Memorable experience • Value of study • “Experience factors”

  3. Pine & Gilmore’s Experience factors The main elements required to achieve a memorable experience are: clear discernable theme, opportunities for participation and absorption, support of positive cues and memorabilia, sensory stimulation, satisfaction of a psychological or internal need, and the perception by the consumer that the experience is personal to them

  4. Methodology of study Described and set experience factors for St Patrick’s festival parade. (HO1) Measured by Ethnographic observation – Getz (2008) – 28 – make observations and record.

  5. Experience factors required to create a memorable experience for St. Patrick’s festival parade

  6. Findings of research

  7. Strengths The top three experience factors that had a strength classification were memorabilia, create targeted impressions and themed experience.

  8. Weaknesses The top three experience factors that had a weakness classification were themed experience, stay in characterand engage multiple senses.

  9. Threats The top three experience factors that had a threat classification were themed experienced, create targeted impressionsand individualised guests' encounters.

  10. Conclusion Experience factors present for a memorable experience - yes Memorable experience – no why 1 Theme experience – not clear or realised abundant of community groups and clubs but mostly focused on their own unique identity of sport, ethnicity or commercial interests. 2 mis-match between theme and memorabilia

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