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안녕하세요 (Hello!)

안녕하세요 (Hello!). What is mobile for the BBC? What have we done in this space? How does the BBC approach Web 2.0 and future challenges…. What is ‘mobile’?. Any interaction between the BBC and its audience over a portable device or within a mobile situation Personal Sociable Portable

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안녕하세요 (Hello!)

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  1. 안녕하세요 (Hello!) • What is mobile for the BBC? • What have we done in this space? • How does the BBC approach Web 2.0 and future challenges…

  2. What is ‘mobile’? Any interaction between the BBC and its audience over a portable device or within a mobile situation • Personal • Sociable • Portable • Immediate • Location aware It’s not just a tiny version of the Web!

  3. What is ‘mobile’ for the BBC? An opportunity to consume • UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

  4. What is ‘mobile’ for the BBC? A new set of tools • Mobile platforms should provide the BBC the richest creative canvas with which to fulfil its public purposes

  5. What is ‘mobile’ for the BBC? The next step for broadcasters • Mobile should fundamentally deepens the relationship between the BBC and its audiences supporting the BBC into future charter periods

  6. What have we done in this space?

  7. Framework for mobile • Mobile browser • Mobile rich media/Mobile broadcasting • Messaging • Out of Home

  8. Mobile browser service Recently relaunched: New look, Local, More AV…3 million+ Unique Users/Month

  9. Mobile browser service A closer look at the Olympic Games:Headlines, videos, medals…

  10. Mobile browser service A closer look at the Olympic Games:2 unexpected ‘golds’…

  11. Mobile rich media/broadcasting

  12. Mobile rich media/broadcasting Wifi-enabled devices have enabled new opportunitiesBBC iPlayer is already available on the iPhone and will soon be available on the Nokia N96 and other devicesFor 3G users, close collaboration with network operators to do good handset detection is also key

  13. Mobile rich media/broadcasting Other highlights have included:- Live streaming of the Olympic Games- 3G TV trials conducted with various operators- Podcasting

  14. Messaging Compliance UnitNew programme formats – more than just voting!Alerts services (including News headlines and Olympics)

  15. Out of Home Big Screens: Olympics, Liverpool, Bluetooth and moreSemacodes: Connecting real and virtual

  16. Straightforward (simple, uncomplicated) Functional (usable, useful) Web 2.0 – a way of thinking • Gregarious • (sociable, participatory) • Open • (exposed, unguarded) • Evolving • (emergent, growing)

  17. Web 2.0 – a way of thinking Part of the Web P Personal Experience The BBC on the Web Participation P P P P Distinctive Portfolio PromiseFulfilled

  18. Web, mobile and 3D Mobile providing persistence and ubiquity to Worlds for players Clients, web apps, SMS, alerts?

  19. Web, mobile and 3D ARGs – Where do they meet mobile? Connect real world, web and virtual worlds

  20. Web, mobile and 3D ‘Internet of Things’ Expansion of connectivity from devices to everything around us Can these be represented in real and virtual worlds? Web services as glue between real, mobile and virtual worlds (unguarded meets participatory) Designing for accessibility, mobile and 3D as good practice

  21. 감사합니다. (Thanks) Jason DaPonteManaging EditorBBC Mobile Platformsjason.daponte@bbc.co.uk

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