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Professional Agri-Selling

Professional Agri-Selling. These visuals have been designed to assist classroom instruction of Agri-Selling. Developed by: W. David Downey, Purdue University through a USDA Challenge Grant. Purdue University Sales and Marketing. With special assistance from :

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Professional Agri-Selling

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  1. Professional Agri-Selling These visuals have been designed to assist classroom instruction of Agri-Selling Developed by: W. David Downey, Purdue University through a USDA Challenge Grant Purdue University Sales and Marketing With special assistance from: Matt Kurtz, Purdue Graduate Research Assistant Matt Guffy, Purdue Technical Graphics Student For more information contact: The Center for Agricultural Business 1145 Krannert Building, Room 781 West Lafayette, IN 47907 Phone: (765) 494-4247 Fax:(765) 494-4333 Beta run January 2000 Developed by Purdue University

  2. What is Agri Selling? Module 1 Developed by Purdue University

  3. Professional Selling • Imagine a career where... • You are on the cutting edge of technology • in your chosen industry! • Your job is to bring people • needed solutions to business problems! • You get to set your own schedule • most of the time! • You are are paid well • for helping others prosper! Developed by Purdue University

  4. Professional Selling • It sounds like a great career... • It is! • It is called . . . Professional Selling Developed by Purdue University

  5. A Perspective On Selling • If nobody sells . . . • a terrible thing happens . . . Nothing! Developed by Purdue University

  6. Professional Selling Course • This is a course in professional selling • You will learn • About how industry • works with customers • How to handle yourself • in a professional environment • Communication skills • that are vital to success • in every phase of business life Developed by Purdue University

  7. Business-To-Business Selling • Agri Selling as taught in this course • Focuses on “business-to-business” selling • where the customer • usually is using the products and services • as a part of their own business • The customer is usually not the end user • or the final consumer Developed by Purdue University

  8. Business-To-Business Selling • Often involves complex technology • to solve problems for the customer • or has important business implications • to the customer’s business • Requires an understanding of business • and management tools and practices Developed by Purdue University

  9. Consumer Products and Services • While our primary focus is • business-to-business / technical sales • the same principles also apply • to retail and direct consumer sales • The application to direct and consumer sales • may be a bit different • but the tools and concepts • are exactly the same. Developed by Purdue University

  10. A Perspective On Selling • Business-To-business Selling • Is problem solving • Is making a customer more money • or making their life easier in some way • The entire perspective of this course is . . . • using products, services • and technical information • to effectively solve problems Developed by Purdue University

  11. A Perspective On Selling • Successful selling is building • long term profitable relationships • with targeted customers • that match the priorities • established by your company Developed by Purdue University

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