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Agenda

MASTERCARD ADVISORS INFORMATION SERVICES | Merchant Lorem Ipsum Dolor March xx , 2013 andy mantis title | of what. Agenda. Lorem ipsum dolor sit amet . Phasellus in nulla sit amet . Quisque vulputate rhoncus nulla . Morbi feugiat porta turpis . Integer eget sapien malesuada .

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Agenda

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  1. MASTERCARD ADVISORS INFORMATION SERVICES | MerchantLoremIpsumDolorMarch xx, 2013andy mantistitle | of what

  2. Agenda • Loremipsum dolor sit amet. • Phasellus in nulla sit amet. • Quisquevulputaterhoncusnulla. • Morbifeugiatportaturpis. • Integer egetsapienmalesuada. • Utnecnulla et eratiaculis. • Nullamquisrisusmalesuada. • In eu ante arcu, neclobortis.

  3. Insight for Merchants • Knowledge of aggregated consumer segment spend both inside and outside of your locations delivers valuable insight for acquisition, loyalty and retention and strategic decisions. • MasterCard delivers this unprecedented 360-degree view to help you: Understand your market Benchmark your performance Grow your customer base

  4. Evolution of the Customer Relationship Interpersonal: 1 to 1

  5. Evolution of the Customer Relationship Purchase Tracking

  6. Evolution of the Customer Relationship Demographic Analysis

  7. Evolution of the Customer Relationship Impersonal Relationships

  8. Evolution of the Customer Relationship Impersonal Relationships

  9. Need for Behavioral Understanding

  10. Need for Behavioral Understanding Unique behaviors?

  11. Need for Behavioral Understanding Unique behaviors? Brand affinity?

  12. Need for Behavioral Understanding Unique behaviors? Time of day? Brand affinity?

  13. Need for Behavioral Understanding Unique behaviors? Time of day? Brand affinity? Distance of travel?

  14. Need for Behavioral Understanding Unique behaviors? Time of day? Brand affinity? Distance of travel? Competitive spend?

  15. A New Approach Macro Micro

  16. Micro Insights Drive Macro Trends Illustrative

  17. Micro Insights Drive Macro Trends USA Canada U.K. Source Country Spend Category/ Country Travel YoY Spend YoY Restaurants Illustrative USA 5.1% 5.2% 7.23% Canada -17.8% 12.3% Caribbean U.K. 14.8% 0.4%

  18. Micro Insights Drive Macro Trends • Compare your business growth based on spend and travel against your peer group. Benchmarking Illustrative Merchant Country Competition Country YoY Change in Accounts in Feeder Market 4/2010-3/2011 4/2011-3/2012

  19. Behavioral Data in Action • A retailer with an existing loyalty program wanted to identify opportunities for growth. • Primary Objectives: • Increasing customer spend • Gaining market share from competitors

  20. Behavioral Data in Action • Methodology • Establish which customers have the largest headroom opportunity • Evaluate the opportunity of Top Customers and Acquisition Target Customers • Act on Acquisition Target Customers to drive results MACRO Total Industry MICRO MasterCard Account Spending In Industry Retailer Account Spending

  21. Loyalty Segmentation • Methodology $$$$ Total Customer Spend in Industry • Total Customer Spend • in Industry $$ • Total Customer Loyalty • to Merchant $ High Medium Low Not Bought Total Customer Loyalty to Merchant

  22. Loyalty Segmentation • Identifying Segments Top Customers $$$$ Total Customer Spend in Industry $$ Non Top Customers $ High Medium Low Not Bought Total Customer Loyalty to Merchant

  23. Loyalty Segmentation • Quantifying Opportunity Annual Spend At Merchant: $91 Annual Spend at Competitive Set: $722 Acquisition Target Customers Top Customers $$$$ Total Customer Spend in Industry Illustrative $$ Annual Spend At Merchant: $527 Annual Spend at Competitive Set: $381 $ High Medium Low Not Bought Total Customer Loyalty to Merchant

  24. Behavioral Segmentation Acquisition Target Customer: AffluentNester

  25. Behavioral Segmentation Age: 50+ Income: $100K+ • General Demographics

  26. Behavioral Segmentation Electronics Home Appliances • Brand Affinities

  27. Behavioral Segmentation Tennis • Related Category Spend

  28. Behavioral Segmentation Entertainment • Unrelated Category Spend

  29. Behavioral Segmentation Growing propensity to buy online • Channel Preferences

  30. Behavioral Segmentation • 360° Customer View

  31. Behavioral Segmentation Top Customer: Do-it Yourselfer

  32. Behavioral Segmentation Age: 30-40 Income: $50-75K • General Demographics

  33. Behavioral Segmentation Hockey Equipment • Brand Affinities

  34. Behavioral Segmentation Electronics • Related Category Spend

  35. Behavioral Segmentation Fuel • Unrelated Category Spend

  36. Behavioral Segmentation Growing propensity to buy online • Channel Preferences

  37. Behavioral Segmentation • 360° Customer View

  38. Acquisition & Engagement We believe that this provides a new benchmarking metric to allow for a more detailed view of growth, relative to market 58% (Your Spend) 42% (Competitor) 58% (Your Spend) Growth Opportunity Targeted Campaign

  39. Acquisition & Engagement • KNOW • ACT • MEASURE 58% (Your Spend) 42% (Competitor) 58% (Your Spend)

  40. Myths of Big Data • Myth 1: Raw data is enough. • Myth 2: All sources are created equal. • Myth 3: Big data breeds Big Brother.

  41. Why MasterCard is Uniquely Qualified • 1.9 billion global cards. • 160 million transactions/hour. • Knowledge of aggregated, holistic consumer spend delivers key insights for acquisition, loyalty and retention. • MasterCard delivers this unprecedented 360-degree view, from macro economic to micro segmented, spanning a full range of industries. Driving business advantage through insight and foresight and engagement

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