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BULLSEYE Marketing! Ready… Aim… Fire… BULLSEYE!. Let’s Build YOUR Million Dollar Information Marketing Enterprise!. Debra Thompson Roedl. Who Is Debra… From Professional CEO to Entrepreneurial CEO. I am just like you… it started 5 years ago. 3 Doors Knocking
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BULLSEYE Marketing!Ready… Aim… Fire… BULLSEYE! Let’s Build YOUR Million Dollar Information Marketing Enterprise! Debra Thompson Roedl
Who Is Debra…From Professional CEO to Entrepreneurial CEO • I am just like you… it started 5 years ago. • 3 Doors Knocking • Be Decisive In Nature – Made a Decision • My story… a book… a movie • Work Smarter – Not Harder
The Definition of Insanity… Doing the Same Thing Over and Over Again and Expecting Different Results! ~ Albert Einstein It Doesn’t Matter WHERE You Start… It Matters THAT YOU START and WHERE YOU FINISH You Are Spending Life!... Wouldn’t You Rather Be Spending Money and LIVING LIFE?
The Problem… • No Plan • Chasing The Magic Blue Pill • Mentor Does Not Have Proven System • No One Teaches the Marketing • Spend Time • Spend Money • No Results • Same Deal a Different Day
The Success System… 3 Methods To Achieve Success: • Mindset • Mastermind • MENTOR The Number One Method of SUCCESS proven Over thousands of years… is when a Mentor takes an Apprentice and They TELL them how to do it… They SHOW them how to do it They DO IT!
I Will Tell You… Show You… and We Will Build Your Million Dollar Enterprise! Last Year, 145 Million People Spent Over $108 BILLION Online! Where Did All That Money Go? Information Marketing You Don’t Need to Know Technology… YOU NEED TO KNOW MARKETING!
What is IT? Information Marketing: The Business of selling of information products and services. • Internet Marketing: A Marketing Tactic used to sell information products and services on the Internet. • Other Tactics – On or Off-line: Affiliate Marketing, Seminar Marketing, Memberships, etc.
Information Marketing: Business of Selling Information Products/Services
Information Marketing: Gold Rush Model • THE CALIFORNIA GOLD RUSH • In 1848 the economy in the United States collapsed. People from all over the world RUSHED to California in hopes of finding Gold and becoming WEALTHY! People Who Sold The ‘Picks and Shovels’ Made the Most Money Info-Marketers Who Sell The ‘Info and Tools’ Will Make the Most Money!!!
Making Millions In Info-Marketing INFORMATION MARKETING: We Transform Your Ideas Into WEALTH!
Your Information Marketing Enterprise1st GOAL IS TO… OWN YOUR OWN PRODUCT YOU KEEP ALL THE MONEY! Deb & Randy Cody & Sam
What’s Knowledge worth? X Knowledge is Power! APPLIED Knowledge is Power! And Can Be Worth Millions In Information Marketing
Making Millions In Info-Marketing You Have Expertise That Others Will PAY YOU For! TEACH WHAT YOU KNOW Do It Better Do It Different Example: Bell Labs (Alexander Graham Bell – Inventor of Phone)
The Business... Create an Information Product Once!... Sell again, again and again! + +
Why Your Product… • 100% YOURS • You control creation, marketing, sales, and customers • Affiliates can sell for you • Gives you credibility, builds your reputation • 100% of revenue is YOURS = More $$$ BOTTOM LINE: ITS YOURS… YOU GET LIST & MONEY!
Any One Can Do This! • What is your experience? • What are your hobbies or interests? • What are you passionate about? • Do you have systems, short-cuts, strategies that can be shared with others? • Or…
Who is it? • He was born into poverty • In 1908 Andrew Carnegie commissioned him to interview 500 Millionaires to find Success Formula: Henry Ford, Alexander Graham Bell, JD Rockafeller, F.W. Woolworth, etc. • Took 29 years to write info product (book) • Sold over 7 million copies and he became a Multi-Millionaire • After more than 67 years This Book is Still to this day, Considered the “Millionaires Bible on Success”
Napoleon Hill – “Think & Grow Rich” "What the mind of man can conceive and believe, it can achieve“ ~ Napoleon Hill YOU Can Do This! • Become a Reporter: • Using your experience, hobbies or passion • Create Info-product by interviewing experts.
Debra, I want to do this, but what would be my Topic? Wealth Ballroom Dancing Marketing Civil Engineering Banking Real Estate Stock Market Chiropractic Care Selling Relationships Internet & Computers Spiritual Remodeling Parenting Health Success Seminars eBay
I have this product… In April 1985 Coca~Cola launches “New Coke”, “Smoother, rounder yet bolder” Public – negative reaction… Hordes case of “Old Coke” Being stock piled and black marketed In July 1985 “New Coke” pulled from shelves
“If You Don’t Plan…You Plan to Fail” Lasted 73 days on the Market $4,000,000 MISTAKE!
The BULLSEYE APPROACH… JUST ASK!
Your Information Marketing Enterprise… OWN YOUR OWN PRODUCT YOU KEEP ALL THE MONEY! Deb & Randy Cody & Sam
Building Your List From Suspect To Prospect To Customer
Build a QUALIFIED List GOAL: Quality not Quantity Number 1 Method of Getting Cheeks? RELATIONSHIPS! Here’s how…
START Your List …. STEP 1 – Start Your List Low End Product(s) 2 Audio CD’s (3 Hours) Download Included: Before Salesletter After Salesletter Training Call Transcripts = $197 Product! 3 per Week = $591 Per Year = $30,732
GROW Your List …. STEP 2 – Mid-Range Product(s) Membership Site 26 Members = $7,800 Per Month! = $93,600 Per Year!! x 2 Events = $187,200 Per Year!!! x Affiliate Marketing $497 = $2,982 in 7 hrs While Sleeping
MAKE BIG BUCKSFrom Your List …. STEP 3 – High-Range Product(s) Launched 12/1/07 Price $1997 Sold 32 Dec &Jan = $63,904 Now… 2-3/week on auto-pilot $3,994 - $5,991/wk $200,000/yr Est. Sell at events 30-40 Units est. = 59,910 - $79,880 x 4 events = $179,130 - $239,640 Year 1 Est. $400,000
Coaching & Consulting PRIVATE COACHING WITH DEBRA Student Success Story – Henry Benito
Mark Victor Hansen’s Product: Mark Victor Hansen • Needed a High-End product • He Asked & Listened to his List “DEBRA – How do I execute this idea?” ~ Mark Victor Hansen
RESULTS! Led to EMI Inner Circle $20,000 Membership 21 People at Launch = $420,000 Start!
John Childers’ Product John Childers • Needed a Back-End product • He Asked & Listened to his List “DEBRA – I want a physical product… and I want to increase revenue at my training” ~ John Childers
RESULTS! • Increased show rate 63% to 98% • Increased Speaking Engagements • Event to $300,000+ per training • Increase Revenue to… • Over $3 Million Per Year!
John Dessauer’s Product John Dessauer • New Student – no product, only experience (investing in Real Estate) • His Niche: Multi-Family Units • He wanted to teach others what he learned. “Debra, I want to create a Million Dollar Income Stream… How do I build this as a business?” ~ “Johnny D”
RESULTS! • 5000 plus Students worldwide • Works with Donald Trump & Steve Wynn • $300,000 in product revenues in first 5 months of business. • Today Have a Multi- Million dollar income stream!
Your Million Dollar EnterpriseYou Keep All The Money! YOUR Success Is My Success! As YOUR Mentor… I Am Going To Show You How To… Keep ALL The Money!
BULLSEYE MarketingAccelerator System… Mentor’s Mentor LIVE Training GETTING STARTED… 8 Weeks To Building Your Million Dollar Information Marketing Enterprise! • Week 1 – Information Marketing Business • Week 2 – Creating Your Business Model • Week 3 – Defining Your Bullseye Market • Week 4 – Creating Your Product & System • Week 5 – Packaging Your Product • Week 6 – Bullseye Strategies To Sell Your Product • Week 7 – Making More Money With More Product • Week 8 – Creating Residual Monthly Income! Value $3,997
BULLSEYE WebsiteLifetime Access Dynamic Dash Board Delivery Example: Week 1 – Information Marketing Explained
BULLSEYE MarketingAccelerator System… You Get It Now… BULLSEYE Marketing Accelerator System Virtual Library 18 Plus Hours of Audio Training and Downloadable Manual • Laying the Foundation • Strategic Planning Part 1 • Strategic Planning Part 2 • Your Target Market • The Marketing Funnel • Your Niche Product • Product Development • Teleseminars • Creating Your System • Making the Sale • Customer Stick Strategies • Making More Money! Value $1,997
BULLSEYE Marketing Accelerator SystemPLUS THESE BONUSES… Debra’s Million Dollar Rolodex “RESOURCE BLUEPRINT” - Priceless
BULLSEYE Marketing Accelerator SystemPLUS THESE BONUSES… 2 Months FREE Wealth Alliance Membership