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A comprehensive sponsorship proposal highlighting the benefits of supporting the Mpumalanga Pumas rugby and soccer programs, including marketing opportunities, team successes, and community involvement initiatives.
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ELITE SQUADS • Date 1: Structure all actions in each region • Date 2: Identification of coaches and officials to ensure the work to be done • Date 3: Identification off rugby players with talent • Date 4: Implement the projects
BUDGET 2007 • Ehlanzeni Region: Jerseys R6000 Shorts R2000 Socks R1000 Track suit R12000 Boots R9000 Tog bags R5000 Blazer badge R1300 R36300
Gert Sibande Region: Jerseys R6000 Shorts R2000 Socks R1000 Track suit R12000 Boots R9000 Tog bags R5000 Blazer badge R1300 R36300
Nkangala Region: Jerseys 6000 Shorts 1000 Socks 2000 Track suit 12000 Boots 9000 Tog bags 5000 Blazer badge 1300 Total: R36300
COST IMPLICATION • Transport R15,000 • Accommodation R20,000 • Refreshments R 5,000 • Facilitators R 8,000 • Clothing (3xRegions) R108,900 • Practice equipment R35,000 • Administration R 3,000 • Unforeseen R 5,100 Total: R200,000
Conclusion For further information contact: ARRIE MYBURG 013-656 2647 082 786 5894 arrie@pumas.co.za
MPUMALANGA PUMAS PROPOSAL PRESENTED TO: MPUMALANGA ACADEMY
Introduction • The opportunity to play a significant role in any sports brand comes around very occasionally • The opportunity of entrenching and growing your brand into your community could not be better served than from the heart of the people understanding of the national sport, rugby, and the Pumas
Why sport team sponsorship??? • Extremely cost effective – see return on investment • National exposure and coverage • Flexible and leveragability (TV / promotions) • Addresses all marketing objectives • Co-sponsorship options available • South Africans identify with sport and sport celebrities therefore team sponsorships provide the ability to fashion a bond with customers • Promotional opportunities year round • Captive audience to market to • Product endorsement opportunities • Entertainment opportunities
Why Rugby??? • Rugby is the most popular sport in the “affluent” market • Rugby season lengthy • Some TV exposure • Extremely popular • Flexibility • Captive audience to market to • Low cost compared to say golf, tennis etc…
Why the Pumas??? • Performance – FROM 2001 - 2006 • Won SA Sevens 2001 • Won Mosi Sevens (in Kenya x 2) • Won SAIL championships 2001 • Primary School Craven week champs (under 1st 4 anualy) • High School Craven week top 4 (winners 2000) • 7th in Vodacom Cup • 5th & 6th Currie Cup (3 years) • Produce several Springboks like Brent Russel, Christo Bezuidenhout (2003 World Cup) and black Springboks like Tim Dulane, Gavin Passens, J.P. Peterson and others • Winner of ABSA Trofhy in 2005 • SOCCER ACADEMY Puma Soccer Academy Puma Soccer Team Mpumalanga Champions 2004 Gauteng Champions 2004 Qualyfied for top 32 teams (SAFA) 2004/5
Why the Pumas… • CRM / entertainment / hospitality opportunities • GLRU support The Pumas have a superb management team with an extremely disciplined approach, a strong work ethic and a commitment to excellence • Pumas look after their assets and manage them in the most scientific manner known • The Pumas believe that teamwork is essential for success, are innovative and thrive on challenges • The Pumas are a part of their community and strive to spend time in their community
The package • The sponsors logo will appear on all jerseys of the teams on the field: u/13; u/14; u/15; u/16 and u/18 teams • Access to the professional players for functions, workshops etc. that the sponsor may arrange • Use of professional players for product endorsements • Use of a development suite to entertain guests at all rugby and soccer matches (20 seater) • Season tickets at wholesale price to use as promotional items (50 per game) • 2 advertising boards to be placed at strategic places within the stadium • 2 wedges behind the posts on both sides of the field • At least 2 seats in the Presidents Balcony for Vodacom and Currie Cup matches
The package… • Regular announcements during matches to inform and advertise the sponsors’ name • Invitations to all Pumas corporate golf days where suite owners and other shareholders are invited • Use of the stadium for functions etc. • Access to the professional players after games Other • Opportunity for all Mpumalanga people to mix on a natural way • Sponsorship of the rugby and soccer development programs
Budget & Expenditure for 2007 Trails: transport from Ehlanzeni 3 000 transport from Gert Sibande 2000 transport from Kriel 1000 after trails refreshments 1200 first aid 1600 Practice: transport from Ehlanzeni 3 000 transport from Gert Sibande 2000 transport from Kriel 1000 after trails refreshments 1200 first aid 1600 uGLASS
Pumas vs Falcons: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 after match function 2000 first aid 1600 Falcons vs Pumas: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 to Brakpan 4500 refreshments 500
Practice: transport from Ehlanzeni 3 000 transport from Gert Sibande 2000 transport from Kriel 1000 after practice refreshments 500 Pumas vs Blue Bulls: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 after match function 2000 first aid 1600 Blue Bulls vs Pumas: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 to Pretoria 4500 Refreshments 500
Practice: transport from Ehlanzeni 3 000 transport from Gert Sibande 2000 transport from Kriel 1000 after practice refreshments 500 Pumas vs Lions: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 after match function 2000 first aid 1600 Lions vs Pumas: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 to Johannesburg 6000 Refreshments 500
Practice: transport from Ehlanzeni 3 000 transport from Gert Sibande 2000 transport from Kriel 1000 after practice refreshments 500 Pumas vs Unknown: transport from Ehlanzeni 3 000 Match: transport from Gert Sibande 2000 transport from Kriel 1000 after match function 2000 first aid 1600 Practice: transport from Ehlanzeni 3 000 transport from Gert Sibande 2000 transport from Kriel 1000 after practice refreshments 500
Youth Club Tournament: transport from Ehlanzeni 3 000 22 Sept – 30 Sept transport from Gert Sibande 2000 transport from Kriel 1000 after tournament refreshment 500 first aid 3000 Kits: Kit for u/13 21000 Match: Kit for u/14 21000 Kit for u/15 21000 Kit for u/16 21000 Kit for u/18 21000 medical needs & attention 6000 rugby boots for those 9300 needed Grand Total: R250000
Cost implications For the exclusive sponsorship, advertising and promotional rights: R250 000 per annum + 10% escalation 3 year contract Excludes Vat and production
Conclusion For further information contact: ARRIE MYBURG 013-656 2647 082 786 5894 arrie@pumas.co.za
Clubs 2007: SUPER LEAGUE: Nelspruit: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Middelburg: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Ferro’s: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000
Sasol: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Loskop: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Lydenburg: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000
SENIOR LEAGUE: Kriel: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Hurricanes: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Standerton: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Ermelo: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000
SENIOR LEAGUE: Bethal: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Matla: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Carolina: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Belfast: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000
Ehlanzeni LEAGUE: Ngodwana: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Witrivier: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Komatipoort: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Malelane: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000
SENIOR LEAGUE: Barberton: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Buffels: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000 Landboukollege: Transport underprivileged players R 6 000 Financial assistance R 4 000 One set of jerseys R 6 000
HIGH SCHOOLS Support to Provincial teams: R 506 100 Preparations: R 44 100 Trails and Transport for black players 6 000 Accommodation 8 000 Pocket money 2 100 Affiliation for National weeks 10 000 Affiliation for local competitions 6 000 Diverse 2 000 Financial support 10 000
HIGH SCHOOLS R 462 000 Under 18 Craven Week: 115 500 Transport 20 000 Accommodation officials 6 000 Pocket money 5 200 • Players 5 500 • Officials 3 000 Meals on Bus trips 4 000 Equipment • Jerseys 5 000 • Socks 900 • Shorts 1 800 • Tracksuits 10 500 • Golf shirts 3 900 • Hemp 3 600 • Dri-mac 6 600 • Emblems 1 500 • Jackets 1 600 • Managers Jackets 3 000 Travelling for practices 20 000 Refreshments 5 000 Photo’s 2 400 Medical 3 000 Registration 2 000 Diverse 1 000
HIGH SCHOOLS Under 16 Grant Khomo Week 115 500 Transport 20 000 Accommodation officials 6 000 Pocket money 5 200 • Players 5 500 • Officials 3 000 Meals on Bus trips 4 000 Equipment • Jerseys 5 000 • Socks 900 • Shorts 1 800 • Tracksuits 10 500 • Golf shirts 3 900 • Hemp 3 600 • Dri-mac 6 600 • Emblems 1 500 • Jackets 1 600 • Managers Jackets 3 000 Travelling for practices 20 000 Refreshments 5 000 Photo’s 2 400 Medical 3 000 Registration 2 000 Diverse 1 000
HIGH SCHOOLS Under 18 Academy Week 115 500 Transport 20 000 Accommodation officials 6 000 Pocket money 5 200 • Players 5 500 • Officials 3 000 Meals on Bus trips 4 000 Equipment • Jerseys 5 000 • Socks 900 • Shorts 1 800 • Tracksuits 10 500 • Golf shirts 3 900 • Hemp 3 600 • Dri-mac 6 600 • Emblems 1 500 • Jackets 1 600 • Managers Jackets 3 000 Travelling for practices 20 000 Refreshments 5 000 Photo’s 2 400 Medical 3 000 Registration 2 000 Diverse 1 000
HIGH SCHOOLS Under 16 Academy Week 115 500 Transport 20 000 Accommodation officials 6 000 Pocket money 5 200 • Players 5 500 • Officials 3 000 Meals on Bus trips 4 000 Equipment • Jerseys 5 000 • Socks 900 • Shorts 1 800 • Tracksuits 10 500 • Golf shirts 3 900 • Hemp 3 600 • Dri-mac 6 600 • Emblems 1 500 • Jackets 1 600 • Managers Jackets 3 000 Travelling for practices 20 000 Refreshments 5 000 Photo’s 2 400 Medical 3 000 Registration 2 000 Diverse 1 000
PRIMARY SCHOOLS R 180 000 Nkangala Regional Trails 7 000 Ehlanzeni Regional Trails 7 000 Gert Sibande Trails 7 000 Practice Camps 7 000 Kudu Trails – Johannesburg 13 000 Bondedag Friendly before Craven Week 13 000 Secunda Rugby Day 16 000 Mini-Bondedag Krugersdorp 18 000 Inter Provincial Trails against Blue Bulls 18 000 Craven Week Practice Camp 13 000 Craven Week – - Playing kit 20 000 - Accommodation 6 000 - Transport 10 000 - Other clothing 10 000 - Registration and Photo’s 5 000 Enzani registration & Trails 2 000 Kaapmuiden registration & Trails 1 100 Emalahleni registration & Trails 1 200 Embalenhle registration & Trails 700
SPECIAL SCHOOLS R 115 500 Transport 20 000 Accommodation officials 6 000 Pocket money 5 200 • Players 5 500 • Officials 3 000 Meals on Bus trips 4 000 Equipment • Jerseys 5 000 • Socks 900 • Shorts 1 800 • Tracksuits 10 500 • Golf shirts 3 900 • Hemp 3 600 • Dri-mac 6 600 • Emblems 1 500 • Jackets 1 600 • Managers Jackets 3 000 Travelling for practices 20 000 Refreshments 5 000 Photo’s 2 400 Medical 3 000 Registration 2 000 Diverse 1 000