Download
1 / 8
80 likes | 517 Views
Product Specifications & Value Proposition. 2009. Premium single-serve Chiquita bananas Hand selected by size & shape Consistently Ripe & Ready to Eat Breakthrough packaging technology
E N D
Premium single-serve Chiquita bananas Hand selected by size & shape Consistently Ripe & Ready to Eat Breakthrough packaging technology Exclusive Stay FreshTM Pack naturally extends storage and shelf life while providing a greater tolerance for a wider range of temperatures Retail outlets that receive deliveries once or twice a week can have perfectly ripe bananas every day A profitable, fresh OPPORTUNITY Bananas are the #1 grocery SKU and the #1 consumed fruit1 42% of banana consumers say they would eat MORE bananas if they were made available wherever and whenever they want one2 Yet 93% of bananas are currently sold through traditional formats 1 2005 US Economic Research Service 2 2004 Strategyn Research
Stay FreshTM technology controls the amount of O2 and CO2 within the pack, extending unopened package storage life up to 7 days over traditional methods Breakthrough Technology • Extends storage and shelf life • Greatly increases resistance to a wider range of temperatures during transportation • Locks in moisture to keep bananas hydrated • Ensures best possible product by overcoming the supply chain obstacles of time, distance and temperature Stay FreshTM Pack Package Seal Opened 7 Days after Store Delivery* The Stay FreshTM pack is all natural and does NOT alter the bananas in any way… it simply ensures you have the best possible product available. Conventional Chiquita To Go * Boxes kept at 60 F to ensure common conditions for accurate comparison
Perfect for Your Consumer • Addresses consumer desire for on the go healthy food options • 400 million bananas are consumed weekly and consumers say they want more • Satisfies consumer consumption preferences • Perfectly ripe Chiquita bananas are ready for immediate consumption • 86% of consumers prefer to eat bananas that are all yellow or yellow with green tips1 • Builds consumer confidence • Chiquita ranks highest in consumer confidence for nutrition, quality, taste and freshness2 • Chiquita is the #1 banana brand and one of the top 10 food brands3 1 2002 Research International Banana Color Preference Study 2 Harris International ATU Study Wave 3-3 2004 3 2005 Harris Interactive Consumer Poll
22 Count Product Specification • Case Pack: 22 banana singles per case • Case Weight: 9.5lb/ 9lb 8 oz (4.3kg) • Case Cube: 703" • Case Dimensions: 16.00" (L) x 9.50" (W) x 5.00" (H) • Case UPC: 0 74904 00010 7 • Unit UPC: 0 74904 40001 3 • Pallet Count: 156 cases per pallet • Pallet Weight : 1,560 lbs. (per 156 case) • Pallet Dimensions: 48" (L) x 40" (W) 80" (H) • 12 cases per layer • 13 layers per pallet • Recommended • Storage: 57° to 65° F (13° to 19°)
NUTRITIONAL INFORMATION NUTRITIONAL PANEL FOR A STANDARD CTG BANANA
Situation Approach Result VALUE PROPOSITION: Leading C-store Case Study CTG immediately impacted sales volume and profit for a Top 5 Convenience store banner! • Leading c- store chain was unhappy with the quality and performance of its banana program. • Customer is introduced to the perfect solution: Chiquita to Go™ ripe and ready to eat banana singles, hand selected for size and shape with a patented extended shelf-life technology. • To Improve banana program performance, customer switches from a conventional banana program to the Chiquita to Go™ program in 500+ stores, May 2006. • To maximize category returns, customer increases retail price from $.59 to $.79/unit. Average monthly banana volume increased by 21% while profit increased 25% !
