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What is E-Commerce?

What is E-Commerce?. MKT-EM-2. What is E-Commerce?. Electronic Commerce Business to Consumer (B2C) Business to Business (B2B) Consumer to Consumer (C2C) Doing business electronically - by internet, telephone, cell phone, etc. Business to Consumer E-Commerce.

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What is E-Commerce?

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  1. What is E-Commerce? MKT-EM-2 Memory Reed Harris County High School

  2. What is E-Commerce? • Electronic Commerce • Business to Consumer (B2C) • Business to Business (B2B) • Consumer to Consumer (C2C) • Doing business electronically - by internet, telephone, cell phone, etc. Memory Reed Harris County High School

  3. Business to Consumer E-Commerce • Consumers purchasing products via the web. • Go on a search engine (Google, Yahoo, etc.) • Find what is wanted • Put in credit card # • Open package in a few days • Online finance, tracking packages, etc. Memory Reed Harris County High School

  4. Business to Business E-Commerce • Electronic Data Interchange (EDI) • Computers exchanging business information between businesses that do business together • Electronic Catalogs • Electronic Payment Systems • Intranets (closed networks between groups or in a company) Memory Reed Harris County High School

  5. Consumer to Consumer E-Commerce • Consumers sell to other consumers via the internet • Consumers sell via auction sites such as E-bay • Consumers sell used products via E-commerce sites such as Amazon.com • Consumers sell via “online classifieds” sites such as Craigslist.com Memory Reed Harris County High School

  6. Advantages & Disadvantages of E-commerce • Advantages • Larger customer base • Cheaper, faster and more convenient messaging • Real-time information • Disadvantages • Security - data could be intercepted by others • Internet problems can keep your website from working properly Memory Reed Harris County High School

  7. How does it work? • Consumer finds the merchant’s website. • He/she finds something to buy • Moves to the online transaction server • At this point most information is encrypted • Places order and moves through a private gateway to a Processing Network where the acquiring banks complete or deny the transaction • This usually takes less than 10 seconds. • Secure Socket Layer technology is safe Memory Reed Harris County High School

  8. Secure Socket Layer Technology • Enables encryption of sensitive information during online transactions • Contains unique, authenticated information about the certificate holder • A Certificate Authority verifies the identity of the certificate owner when it is issued. Memory Reed Harris County High School

  9. When do you need SSL? • You have an online store or accept online orders and credit cards • You offer a login or sign in on your site • You process sensitive data such as address, birth date, license, or ID numbers • You need to comply with privacy and security requirements • You value privacy and expect others to trust you. Memory Reed Harris County High School

  10. How Encryption Works • An SSL Certificate encrypts data during transmission (scrambles data) to cover the data so others can’t read it. • Each SSL Certificate has a public key and a private key • Public is used to encrypt information • Private is used to decipher it Memory Reed Harris County High School

  11. It’s All About Security! • When a web browser points to a secure domain, the SSL handshake authenticates the server (web site) and the client (web browser) • A unique session key is established and transmission can begin. • True 128-bit SSL Certificates enable every site visitor to experience the strongest SSL encryption available to them. Memory Reed Harris County High School

  12. SSL Authentication • SSL Certificates are created for particular servers in specific domains for a verified business entity. • When the SSL handshake occurs, the browser requires authentication information from the server. • Clicking on the closed padlock or certain SSL trust marks, the web site visitor sees the authenticated organizations name. • If information doesn’t match or the certificate is expired, the browser displays an error message or warning. Memory Reed Harris County High School

  13. Why Do I Care? • Like a passport or driver’s license, an SSL Certificate is issued by a trusted source, known as a Certificate Authority (CA). Many CAs simply verify the domain name and issue the certificate. • Some verify the existence of the business, the ownership of the domain name and the authority to apply for the certificate. Memory Reed Harris County High School

  14. E-commerce Benefits • No barriers of time or distance. • Direct cost-of-sale for an order taken from a web site is lower than through traditional means • Practically eliminates processing errors and is faster and more convenient for customers • Ideal for niche products • Cheapest means of doing business • Improves competitive position of businesses Memory Reed Harris County High School

  15. E-commerce Benefits (Cont.) • Reduces buyers’ decision-making time. • Better buyer decisions • Less time is spent in resolving invoice and other discrepancies. • Increased opportunities for buying alternative products • Reduced delivery time, labor costs and costs of business Memory Reed Harris County High School

  16. Website Development • Online storefront • Smooth flow of text that leads the customer to the appropriate pages • Enough pages to keep interest • Keyword rich and key phrase rich • Multi-browser capability • All pages in site must be linked well and need text links rather than graphic links Memory Reed Harris County High School

  17. Website Development (Cont.) • Include “Alt” attributes on images to boost rankings on search engines. • Have effective images, images sell, some people have poor English literacy, some people are in a rush and don’t want to take time to read. • Must have absolute security. • Proper payment gateway must be in place. Memory Reed Harris County High School

  18. Website Development (cont.) • Post photos of your products • Publish monthly newsletter • Sell online • Have people e-mail you • Obtain info. about your online visitors • Rule of thumb: 80% education, 20% marketing • Make it intuitive, simple to navigate Memory Reed Harris County High School

  19. Website Development (cont.) • Give each page a short, unique, descriptive title • Use bulleted lists to make it easy to catch the key points and benefits • Submit your site to many (all) search engines • Trade reciprocal links with other sites • Swap or buy banner advertisements on other sites Memory Reed Harris County High School

  20. What is E-business? • It is the powerful business environment that is created when you connect critical business systems directly to customers, employees, vendors, and business partners, using Intranets, Extranets, E-commerce technologies, collaborative applications, and the Web. Memory Reed Harris County High School

  21. E-Commerce vs. E-Business • E-Commerce is buying and selling via electronic means. • E-Business is much more, it involves all parts of the business. • E-Marketing, Customer Service, customer education, Logistics Memory Reed Harris County High School

  22. Works Cited • http://www.ecommerceprogram.com/default.asp • http://www.goecart.com/ecommerce_ebusiness_solutions.asp#website • http://www.verisign.com/ssl/ssl-information Memory Reed Harris County High School

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