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Some Key Free Market Assumptions. Consumers possess perfect information – they know all of the options, prices, and quality
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Some Key Free Market Assumptions • Consumers possess perfect information – they know all of the options, prices, and quality • Perfect competition exists – there are many producers competing with each other, and no singly supplier is a large enough supplier to significantly affect the price. Prices set by supply & demand. • Mobility of factors – capital, labor, and consumers are free to go elsewhere if the don’t like conditions • Firms have the single minded goal of maximizing profits • Consumers have the goal of maximizing utility by pursuing the most satisfying products at the best available price.