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Introduction to the British Business Club – London 2012 Business Activity. Brett Taylor, Chief Executive - London Business Network. The Opportunity. Tens of thousands of business representatives will visit the capital in the lead up to and during the Games
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Introduction to the British Business Club – London 2012 Business Activity Brett Taylor, Chief Executive - London Business Network
The Opportunity • Tens of thousands of business representatives • will visit the capital in the lead up to and during • the Games • The 2012 Games is estimated to boost UK’s • GDP by at least £1.9 billion, and business • hospitality will be a significant stimulant to this • growth
Previous Games • Vancouver 2010 Winter Games • £189 million in post-Games business benefits • Including £106 million in direct investment • Over 2,500 jobs created • Sydney 2000 Games • A$3bn into the NSW economy from Games-related business activity • Briefed 1,900 multinationals • Presented 1,500 with investment propositions • Created 45 FDI projects • 1,150 jobs created • Atlanta 1996 Games • 18 major corporations established as a result of the city’s • promotion as a competitive business location
Previous Business Clubs • Manchester Commonwealth Games 2002 • Hosted 56 events during the Games with over 4,000 attendees • Achieved 6,000 members from 26 countries • £1.65 million of additional business was generated from • 20 Business Club members • Business Club Australia (BCA) 2000 • Provided networking opportunities and linked to the • Commonwealth’s Trade Visitors Business programme • attracting 16,000 visitors to events • BCA membership reached 10,000 before the start of the • Games and have since engaged with 39,000 international • business executives
Purpose of the British Business Club • The British Business Club will: • Showcase British business to international business • visitors • Facilitate increased inward investment, export and • partnering • Encourage and promote trade and business • association showcase events • Two key functions – registration as members and • event promotion
Registration & online partnering tool • Registration: • Companies of all sizes who are looking to partner with • international businesses and explore export opportunities can register to become members • Online profile visible to domestic and overseas visitors • Access to the calendar of events • Online partnering tool: • Businesses can contact UK and international members and • develop new business relationships • Set up meetings during Games-time and select a venue from a • flexible pool of meeting locations across London • Remote conferencing facilities and social media tools
British Business Club Legacy • The British Business Club will have a presence at London 2012 and future major sporting events worldwide • Glasgow Commonwealth Games 2014 - UK • Sochi Winter Olympics 2014 – Russia • FIFA World Cup 2014 – Brazil • Rio Olympics 2016 – Brazil • FIFA World Cup 2018 - Qatar
British Business Embassy • Lancaster House run by UKTI • Showcase British Business to VIP • International business and government • visitors • Global Inward Investment Conference • Daily high end showcase events themed • by sector • High profile support
Thank you Email - btaylor@londonbusinessnetwork.com Follow us on Twitter - www.twitter.com/LondonBizNet