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Where are we going??

Where are we going??. IH Directors’ Conference, April 2013. Is this what we want to do?. Ending up where we want to be. Envisioned future. What is a BIHAG ? a Big Hairy International House Goal i.e. a very ambitious , clearly articulated plan that revs up the whole organisation.

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Where are we going??

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  1. Where are we going?? IH Directors’ Conference, April 2013 MJG_0413

  2. Is this what we want to do? MJG_0413

  3. Ending up where we want to be MJG_0413

  4. Envisioned future • Whatis a BIHAG? • a BigHairyInternationalHouseGoal • i.e. a veryambitious, clearlyarticulatedplanthatrevsupthewholeorganisation MJG_0413

  5. B-IH-AGs • Set well into the future; • Require thinking beyond the current capabilities of the organisation and environment; • Are not sure bets; • Demand extraordinary effort and a little luck! MJG_0413

  6. A creative process MJG_0413

  7. Types of B-IH-AG • TARGET BHAG- • Become a $125 billion by the year 2000 (Wal-Mart, 1990) • COMMON ENEMY BHAG- • Crush Adidas! (Nike, 1960s) • ROLE MODEL BHAG- • Become the Harvard of the West (Stanford University, 1940s) • INTERNAL TRANSFORMATION BHAG- • Become number one or two in every market we serve and revolutionise this company to have the strengths of a big company combined with the leanness and agility of a small company (GEC, 1980s) MJG_0413

  8. Envisioned future – we have a dream • A vibrant, engaging image of what the world will look like if we achieve our BHAG - translating words into mental pictures. MJG_0413

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  10. The last word…. “The best way to predict your future is to create it” Abraham Lincoln MJG_0413

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