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Slide 4-6

FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships. Slide 4-6. FIGURE 4-2 A framework for understanding ethical behavior. Slide 4-9. MARKETING NEWSNET. Internet Piracy and Campus Pirates. Slide 4-11. UNDERSTANDING ETHICAL MARKETING BEHAVIOR.

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Slide 4-6

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  1. FIGURE 4-1Classifying marketing decisions according to ethical and legal relationships Slide 4-6

  2. FIGURE 4-2A framework for understanding ethical behavior Slide 4-9

  3. MARKETING NEWSNET Internet Piracy and Campus Pirates Slide 4-11

  4. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Business Culture and Industry Practices • Business Cultures • Ethics of Exchange • Caveat Emptor • Consumer Bill of Rights • Federal Trade Commission (FTC) Slide 4-12

  5. Federal Trade CommissionIs your online privacy protected? Slide 4-13

  6. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Business Culture and Industry Practices • Ethics of Competition • Economic Espionage • Bribes • Kickbacks Slide 4-14

  7. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Corporate Culture and Expectations • Corporate Culture • Code of Ethics • Ethical Behavior of Top Management and Co-workers • Whistle-blowers Slide 4-16

  8. FIGURE 4-3American Marketing Association Code of Ethics Click on the icon for theAMA Code of Ethics Slide 4-17

  9. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Personal Moral Philosophy and Ethical Behavior • Moral Idealism • Utilitarianism Slide 4-18

  10. FIGURE 4-APersonal moral philosophies Slide 4-19

  11. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • Concepts of Social Responsibility • Profit Responsibility • Stakeholder Responsibility • Societal Responsibility • Green Marketing • ISO 14000 • Cause Marketing Slide 4-23

  12. FIGURE 4-4Three concepts of social responsibility Slide 4-24

  13. Avon Why do companies engage in cause marketing? Slide 4-25

  14. MARKETING NEWSNET Will Consumers Switch Brandsfor a Cause? Yes, if… Slide 4-26

  15. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • The Social Audit: Doing Well by Doing Good • Social Audit • Sustainable Development • Turning the Table: Consumer Ethicsand Social Responsibility Slide 4-27

  16. Ronald McDonald House How do companies ‘do well by doing good’? Slide 4-28

  17. Reebok Why is sustainable development important? Slide 4-29

  18. VIDEO CASE 4Starbucks FIGURE 1Starbucks Mission Statement and Guiding Principles Slide 4-39

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