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O’Reilly’s TOC-based Agile Publishing Projects

Learn about O'Reilly's innovative agile publishing projects, emphasizing rapid iterations, dynamic pricing, and audience feedback integration. Discover how they leverage minimum viable products and open formats for effective content development.

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O’Reilly’s TOC-based Agile Publishing Projects

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  1. O’Reilly’s TOC-based Agile Publishing Projects • Minimum viable product published July 2011 • Latest update posted just prior to TOC NY • Key agile components: • Very small initial publication showing full TOC • Getsatisfaction page for audience feedback • Frequent updates; building content • Basically, “lather, rinse, repeat” • Dynamic pricing model • Rewards early adopters

  2. O’Reilly’s TOC-based Agile Publishing Projects (cont’d) • Minimum viable product published October 2011 • Latest update posted during TOC NY • Key agile components: • Very small initial publication showing full TOC • Written & reviewed in open format on PressBooks • Frequent updates; building content • Again, “lather, rinse, repeat” • Dynamic pricing model • Rewards early adopters

  3. O’Reilly’s TOC-based Agile Publishing Projects (cont’d) • Free Preview edition (MVP) published December 2011 • Final release later in 2012 • Key agile components: • Very small initial publication showing full TOC • Free price for Preview Edition • The freemium model • Full version will have a price and will be offered on a variety of platforms

  4. Other O’Reilly Agile Publishing Projects: Early Release • Early digital access • Raw & unedited • Flat price (not dynamic) • As with all O’Reilly ebooks, free updates to that edition

  5. Other O’Reilly Agile Publishing Projects: Rough Cuts • Another early digital access option • Served via Safari Books Online • Raw & unedited • Flat price (not dynamic) • As with all O’Reilly ebooks, free updates to that edition

  6. Other O’Reilly Agile Publishing Projects: OFPS • Open Feedback Publishing System • Early digital access • Emphasis on gathering reader feedback • Raw & unedited • Free access via OFPS • Content remains on OFPS even after book is published

  7. Other O’Reilly Agile Publishing Projects: Short Form Content • Riskier topics and/or the need for speed • Primarily digital, but print offered too • Minimum viable products on cutting edge topics • Can grow over time into larger works • Test the market with smaller investment & gather early feedback

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