Communication Toolkit for VisitEngland’s Business Advice Hub

1. Communication Toolkit for VisitEngland’s Business Advice Hub VisitEngland 2019

2. Welcome We’re delighted you’re partnering with VisitEngland to promote the relaunched free Business Advice Hub website to your tourism business network. In this toolkit you’ll find a selection of communication pieces that can be copied, cut and pasted, or used for inspiration in your marketing of the Hub. If you need any further materials for your communications, or have questions or suggestions about how to communicate this initiative, please contact Hannah Lowe (hannah.lowe@visitengland.org). We are also open to considering speaker invitations for industry events if you would like us to present to your businesses. Please contact vicky.parr@visitengland.org.

3. Promotional video This video can be used at industry events and on social media. https://www.youtube.com/watch?v=VrdgkTBnxzE

4. Printed promotional material Flyers and ‘business cards’ promoting the Hub are available – please contact hannah.lowe@visitengland.org for copies.

5. Hyperlinked buttons for use on websites Please ensure image hyperlinks to http://bit.ly/2Vq2gpc

6. Hyperlinked buttons for use on websites Please ensure image hyperlinks to http://bit.ly/2Vq2gpc

7. Hyperlinked buttons for use on websites Please ensure image hyperlinks to http://bit.ly/2Vq2gpc

8. Hyperlinked buttons for use on websites Please ensure image hyperlinks to http://bit.ly/2Vq2gpc

9. 60 word article for enewsletters Title: Business Advice Hub can help your business grow Body: VisitEngland’sfree Business Advice Hub helps tourism businesses to grow, with free resources, advice and toolkits. The Hub includes practical information on what to do when starting up, employing staff, how to be legally compliant and where to find local support. Become ‘internationally ready’ with the new Inbound Tourism Toolkit or improve your online presence using the Digital Marketing Toolkit. Call to action: Go to visitengland.org/businessadvice to get started.

10. Longer article for e-shots/blog posts • Please see separate document for this article • Originally posted on VisitEngland’s LinkedIn

11. B2B social media • We’re happy for you to use the best social media avenue for your business audience. • Please use the hashtag #BusinessAdviceHub • Where possible, please include @VisitEnglandBiz. If including a photo you can tag us in the photo. • Always include the call to action link: www.visitengland.org/businessadvice(this can be by using a link shortener) Sample copy for social media: • .@VisitEnglandBiz relaunched #BusinessAdviceHub has practical tips, toolkits, case studies, the #PinkBookOnline and more to help tourism businesses • The new Inbound Tourism Toolkit by @VisitEnglandBiz can help you reach overseas markets and get international ready #BusinessAdviceHub • Many people rely on accessibility information when choosing where to stay or visit. Find out how to provide a free Accessibility Guide on @VisitEnglandBiz #BusinessAdviceHub • Understand your legal obligations as an accommodation business in the #PinkBookOnilne, part of @VisitEnglandBiz #BusinessAdviceHub • Ensure your business complies with fire safety regulations – do a free Fire Risk Assessment now on @VisitEnglandBiz #BusinessAdviceHub • Improve your online presence by making the most of social media, improving your website ranking and using analytics effectively – find out how in @VisitEnglandBiz #BusinessAdviceHub • Get your business ready for international visitors with the Inbound Tourism Toolkit on @VisitEnglandBiz #BusinessAdviceHub

12. Print adverts

13. Advertising campaign A targeted social media campaign was undertaken during February and March 2019 using Twitter and LinkedIn. Focusing on tourism and leisure SME’s, industry organisations using follower lookalikes a series of posts were created using a selection of suitable imagery and content. Print and digital adverts were also placed in the following printed publications: • Caravan Industry • Holiday Park Scene • The Caterer • Travel Weekly • Holiday Parks Management • Hotel Owner • OpenAir • Camping and Caravan Club • Luxury Bed & Breakfast • Boutique Hotelier • Innkeeper • Attractions Management • Leisure Opportunities • Travelmole

14. The following slides (unbranded) can be used when presenting the Business Advice Hub to tourism businesses Business Engagement Slides

15. Business Engagement – Slide one VisitEngland Business Advice Hub • Free resources to help businesses to succeed and grow • Links to external resources • Sustainability guidance • Accessibility Guides • Fire Risk Assessment Tool • Digital Marketing Toolkit • VisitEngland Awards for Excellence • Pink Book of Legislation • Inbound Tourism Toolkit www.visitengland.org/businessadvice

16. Business Engagement – Slide two VisitEngland Business Advice Hub Start your business Know your legal obligations Find funding Understand health & safety Make your business accessible Make your business sustainable Employ and manage staff Develop your skills Get quality assessed Enter the Awards for Excellence Market your business Attract international visitors Local support finder www.visitengland.org/businessadvice

17. Business Engagement – Slide three Fire Risk Assessment Tool To ensure your business complies with the Regulatory Reform Fire Safety Order 2005 you need to carry out a fire risk assessment. The fire risk assessment tool is designed to give you: • step-by-step guidance through your assessment • Help you to identify risks • form an action plan • produce your written record. www.visitengland.org/pink-book/fire-risk-assessment-tool To ensure your business complies with the Regulatory Reform Fire Safety Order 2005 you need to carry out a fire risk assessment. The fire risk assessment tool is designed to give you: • step-by-step guidance through your assessment • Help you to identify risks • form an action plan • produce your written record.

18. Business Engagement – Slide four Regulation advice to drive growth Find out what licences you may need, what safety requirements you have to fulfil and how to legally market your business: • Licences & Consents • Marketing • Guests • Food & Drink • Health & Safety • Staff • Business Management & Tax • Hard copy available for purchase • www.visitengland.org/pinkbookonline

19. Business Engagement – Slide five Accessibility Guides www.visitengland.org/writing-accessibility-guide A guide to help you market your business to those with accessibility requirements, e.g: • wheelchair users • people with hearing loss • people with visual impairments • people with mental impairments • older people • families with young children • and more . . . The guide enables individuals with accessibility requirements, their family and friends to make informed decisions as to where to stay and visit in view of their requirements.

20. Business Engagement – Slide six Digital Marketing Toolkit Improve you online presence by making the most of social media, improving your website ranking and using analytics effectively: • Managing your website • Creating content • Using Google products • Maximising your social media • Working with digital channels www.visitengland.org/digital-marketing-toolkit Improve your online presence by making the most of social media, improving your website ranking and using analytics effectively: • Managing your website • Creating content • Using Google products • Maximising your social media • Working with digital channels

21. Business Engagement – Slide seven Inbound Tourism Toolkit www.visitengland.org/takingenglandtotheworld NEWfor 2018/19 Helps to make your business ready for international visitors • Understand the travel distribution system and its structure • Research international markets to establish who will use your products • Recognise the different travel styles of inbound travellers • Develop a marketing plan to target international visitors through a range of mediums and distribution channels • Trade Education training workshops coming soon – from mid-2019

22. Business Engagement – Slide eight Quality Assessment Schemes www.visitengland.org/quality-assessment-your-accommodation • Unlimited use of the VisitEngland Quality Rose marque in your marketing • Support and advice from a highly experienced assessor, specific to your business, to help you improve and grow • Free quarterly magazine packed with practical hints and tips • Exclusive savings from a range of suppliers • Eligibility for additional accolades such as Gold Awards or the coveted ROSE Award

23. Business Engagement – Slide nine Recognising the very best • VisitEngland Awards for Excellence • Highest accolade in English tourism • New modernised competition for 2019/2020 • Easier application process - Complete application in new online system • - Simplified application forms • First enter local/regional competition (no direct entry for core categories) • Winners are automatically put forward to VisitEngland Awards, no need to reapply www.visitenglandawards.org