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National Center for Media Engagement

National Center for Media Engagement. Jennifer MacArthur National Center for Media Engagement. Use the chat box to share questions and comments during the presentation. Choose “ Presenters Only ” or “ Everyone ” in the “ To ” box. Hit the arrow or enter key to send. Want more detail?

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National Center for Media Engagement

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  1. National Center for Media Engagement Jennifer MacArthur National Center for Media Engagement

  2. Use the chat box to share questions and comments during the presentation. Choose “Presenters Only” or “Everyone” in the “To” box. Hit the arrow or enter key to send. Want more detail? Click “Full Screen” to enlarge (click again to return to the original view) Participate in participant polls throughout the webinar

  3. National Center for Media Engagement Jeannie Ericson Integrated Media Association

  4. Jeannie Ericson Executive Director Integrated Media Assn. Michael Williams Interactive Services Project Manager WITF Seth Lind Production Manager This American Life Alan Melson Director of Interactive Public Media for North Texas kera.org kxt.org artandseek.org Hosted and moderated by: Jennifer MacArthur Bryce Kirchoff

  5. Agenda The Mobile experience for: • KERA • This American Life • WITF

  6. National Center for Media Engagement Alan Melson KERA.org KXT.org ArtAndSeek.org

  7. KERA: Moving Into Mobile • The Statistics Tell The Story • Over 5 billion mobile subscribers worldwide (ITU 2/10) • 9 in 10 U.S. residents own mobile phone (Simmons 2010) • Over 60 million iPhones sold by late 2010 (Apple) • Android is fastest-growing platform; 300,000 new phones activated each day (Google, 2/11) • Audience/Members want it!

  8. KERA: Moving Into Mobile • Leverage Your Resources • Acknowledge your limitations, but don’t be afraid to think big • Figure out your primary goals for mobile • Determine a budget • Research, research, research to find the best product within that budget

  9. KERA: Moving Into Mobile • What We Learned • Specific apps for specific purposes keep costs low and avoid feature bloat – don’t do something just because you can • Centralized, consistent CMS (WordPress, Drupal, Joomla, etc.) makes job easier • Careful vendor search can help avoid budget heartache

  10. KERA: Moving Into Mobile • What We Learned (cont’d) • Don’t reinvent the wheel: Can you piggyback on existing development or open-source tools? • Get your content/marketing team on board, and keep them in the loop! • Provide lots of feedback to your vendor – keep the lines of communication open.

  11. KERA: Moving Into Mobile • Where Are We Headed? • Goal: Be platform-agnostic • Mobile-ready site: Seek customizable out-of-the-box solutions • Plan for social media and other future growth opportunities • Explore mobile giving opportunities

  12. National Center for Media Engagement Seth Lind This American Life

  13. This American Life – app overview • June 2009: first discussion w/ PRX about apps dev • Feb 2010: iPhone app released • Sept 2010: Android app released • Mar 2011: iPad app released Downloads: • iPhone: ~175,000 • Android: ~15,000 • iPad: ?????

  14. This American Life – lessons learned • With apps, you are getting into the software business. • Apps have guided us to make better UI and data decisions on the web. • Digital is moving to on-demand. Analytics will be (are) key. • Connected car is coming. Get prepared.

  15. This American Life – plans • Get web caught up to mobile. • Integrate web and mobile. • Strengthen analytics. • Watch for traffic (follow the connected car).

  16. National Center for Media Engagement Michael Williams WITF

  17. WITF Mobile Journey Smart Phone technology is setting the path What witf is trying: • witf mobile community • Text campaigns, mobile coupons, feedback • Apps • iPhone - first app from witf • Responding to our listeners • NPR news Android app, Public Radio Tuner, Nokia internet

  18. WITF Mobile Journey Where are we headed now? • Analyzing email blast effectiveness (in-house time vs. outside usage) More station information being fed through Social Media • Primarily Facebook, Twitter, LinkedIn – looking at others • Using Hootsuite to organize • allows for a timed posting to multiple social media outlets • better tracking of audience involvement • Continue to watch the market • Observe, adapt and keep up is the plan

  19. Questions and Discussion Alan Melson Public Media for North Texas Seth Lind This American Life Michael Williams WITF Jeannie Ericson Integrated Media Assn. Jennifer MacArthur Bryce Kirchoff

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