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2010 Spring Conference Telling Your Story

2010 Spring Conference Telling Your Story. It’s Different Now. Technology Changes. Beam me up Scotty. Ya Gotta Love it…. The Real World. More Americans get news from the internet than newspapers or radio 75% hear of news via e-mail or updates on social media sites

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2010 Spring Conference Telling Your Story

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  1. 2010 Spring ConferenceTelling Your Story

  2. It’s Different Now

  3. Technology Changes

  4. Beam me up Scotty

  5. Ya Gotta Love it….

  6. The Real World • More Americans get news from the internet than newspapers or radio • 75% hear of news via e-mail or updates on social media sites • 61% get at least some of their news on-line • 92% get their news from more than one platform Source: Pew Internet and American Life Project March, 2010

  7. The Real World • Television news is still important • 75% of households with TV’s watch the news • Network newscasts still have more viewers than the cable news operations • Traditional TV news programs like 60 Minutes, 20-20, Dateline, still attract viewers • Most of those viewers are getting ready to die

  8. The Real World • Newspaper print readership has declined from 70% to 54% • If on-line newspaper readership is included, readership would rise to 70% • Newspaper readers tend to be more educated and politically active • Newspapers are still important, especially community newspapers

  9. The Real World • Don’t ignore RADIO! • More than 90% listen to radio, 54% listen to news • Talk radio still a factor • Local radio a big player if locally owned • Drive time in bigger markets important for marketing and advertising • Corporate Radio waning

  10. The Real World • Cable TV struggling, but not going away • Nationwide, more than 70% of households have cable • Cable TV still an outlet for local governments through the PEG channels • Cable advertising a bargain • Domestic problems over remote

  11. The Real World • And now a word or more about SOCIAL MEDIA • Don’t ignore it, embrace it • Governor candidates take advantage of growth in social media • Media outlets rely on postings from viewers, readers, listeners, government agencies, corporate flacks

  12. The Real World Who’s On-Line?

  13. The Real World • Over 70% of teens and young adults use social networking sites • 40% of adults over 30 use social networking sites • 4 out of 5 US on-line adults use social media at least once a month • On-line users access 2 to 5 on-line news sources

  14. The Real World • Facebook – 85 million users in the U.S. • Twitter – 20 million users a month • You Tube – 100 million monthly viewers in the U.S. – 6.3 billion videos viewed • Wikipedia – 60 million users a month • Blogs – estimated 133 million users – about 900,000 posts every hour

  15. The Real World • 90% of all social media users LURK (read – observe, but don’t contribute) • 9% contribute from time-to-time • 1% participate frequently and account for most of the contributions

  16. The Real World • About BLOGS • Read them for entertainment purposes only • Don’t participate unless you have a thick skin • Contact the Blog operator if there is offensive material posted • Realize that bloggers are anonymous so they are emboldened to flame

  17. The Real World • Thanks for visiting our planet

  18. The Real World

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