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2. Hello! I am Lara Gargett I am here because I love to share information through presentations. You can contact me at laragargett@gmail.com

3. Marketing- Best Way To Enhance Your Business Marketing refers to the action of promoting and selling services of products, with the help of advertising and market research. Marketing is also considered to be the study of building and managing the promotional activities for an organisation or a business that later forms a grand brand image for the same leading to form a good identity of the particular product or services.

4. Lifecycle Marketing - A New Digital Marketing Lexicon Considered to be one of the growing concepts in digital marketing, Lifecycle Marketing refers to process of giving the audience the communication and experiences that they need, want and like as they become customers.

5. The Three-Phase Framework Lifecycle marketing is considered to be a three-phase under digital marketing, namely to be: • The Attract phase • The Sell phase • The Wow phase

6. The Attract Phase • The attract phase refers to the phase in which the marketers work hard towards getting the attention of the target audience with the help of marketing. The three stages of the same are: • Target audience - to identify your very own audience to address them directly • Attract interest - attracting visitors with the help of the infographics, content, and blogs on the website. • Lead collection - to encourage your target audience to sign up for your newsletters and email list.

7. The Attract Phase • The selling phase refers to the phase in which unique strategies are formed to make the product or the service of a particular organisation the only choice for your target audience. The stages that follow here are: • To educate - to create a consistent campaign which is full of information • Prepare offers - to create discount offers to attract more people • To close the offers - closing the sale on time helps to keep it real, make clear communication, and show good presence.

8. The Wow Phase • This phase refers to creating a wow factor with the help of the following: • Delivery - deliver the service or product on time to ensure customer satisfaction • Offer more - to enhance the sales, more offers and strategies should be used • Referrals - let customers gain incentives for referring your product or services to friends and families.

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